Collateral Marketing materials are physical and tangible marketing pieces that you provide to interested prospects to inform them about your business. They provide value to your prospect and lend credibility to your business. If you're lucky enough to be part of a business that provides these materials to you, my advice is to keep a plentiful stock on hand.
Collateral Marketing creates a people to people connection-helping you to build relationships that will ultimately build your business. As a professional marketer you can use these marketing pieces to separate and define your position in the marketplace.
Some great examples of Collateral Marketing include websites, audio CDs, DVDs, product samples, brochures, product literature, and customer testimonials. Using these materials as leverage in your business provides valuable information and allows expectations to be understood. Your prospects will have a good idea of what will be expected of them when they sign up.
Treat your marketing materials as an investment rather than an outgoing expense. Prospects tend to retain these marketing pieces-reading, listening or reviewing them repeatedly. This will help to position you and your business as an expert in the mind of your prospect.
Once you have distributed marketing materials to a prospect you will have created a valid business reason to contact them, allowing for a follow-up opportunity. Don't make the mistake of waiting for your prospect to call you. It is imperative that you take the initiative to contact them. With the aid of the marketing pieces, your prospect will be better informed about your business and should be easier to qualify.
Use your Collateral Marketing materials wisely as part of your marketing budget. Keep your materials up to date and store them in a clean, protected area. No one wants to receive materials that are soiled, curled, torn or otherwise unprofessional in appearance. When used as a sales tool, your marketing pieces can assist you in moving forward to position your business for success.
For more information on qualifying the perfect prospect for your network marketing business, contact email@example.com - John has a different approach to network marketing. Have a conversation without telling and selling. Talk with John to learn his philosophy about giving without asking for anything in return. People don't care what you know until they know you care. http://www.johnmeatte.com/ Call today 1-800-682-2527