When I refer to success in a Network Marketing business, I am referring to off line versions. Businesses such as Pampered Chef, Avon, Monavie, Xango, Tahitian Noni and yes, Amway. Many people built hugely successful multi-level marketing businesses with these companies, after all, all these companies are million dollar business a month with a continually growing affiliate marketing network.
The top performers in the majority of these network marketing businesses have built their list and followed-up with this huge warm market and “sponsored" their contacts. This sounds easy right? Yes it does, but only if you have an enormous list of people in your warm marketing that you have influence over. In other words, you can build a list of people and acquaintances, but unless these people trust and respect your judgment your huge list of 500 people will quickly dwindle to 100,50, 25.
The top distributors in all these companies generally come from 1 or more following backgrounds. The first, they already have a largely successful network marketing business and bring their down-line with them . The second is they have influential jobs like CEO's, VP's, Doctors etc. The third area is Sales and Marketing. These folks find it very easy. One they already have a huge list of business minded people they deal with on a daily or weekly basis. The other is they already know how to sell.
Where does that leave the rest of us? The majority of us, me included, were shown an opportunity by a friend or family member that was directly or indirectly influenced by someone in the above mentioned categories. This brings me to The 7 great lies of network marketing.
This 35 page e-book turned things around for me. It truly hits the nail on the head. Authored by a struggling Network Marketer out of frustration with her lack of success. The incite I gained was I was not alone and being driven, I too could succeed by throwing away the old school methods of network marketing. I learned that technology is the best way to duplicated your efforts. You can control the message. You can control the rate of follow-up and track the out come much better then penciling in a hotel meeting and putting a big x over it after you fail to close the deal. What do you do? Blame the hotel. I no longer search for people to prospect. I use the power of Web 2.0 to do all the work for me. If you want to learn how to succeed in network marketing then I highly recommend you learn to use technology to do it. I will leave you with this question. What if instead of hunting people down until they begged you to stop. . . pre-qualified prospects actually sought you out and asked you what you do and how you do it? The answer's right in front of you.
To Your Success,
Chris has been networking for sometime now and has countless hours of research and has several articles to his credit. He suggest the following resources, http://TheNetworkRenegade.com - http://squidoo.com/thenetworkrenegade