Ellie and Charlie Drake have opened the doors to NetWeb Marketing yet again. For a community that is supposed to be limited, and exclusive, there sure are a lot of re-openings since the project commenced in December.
Ellie Drake's hallmark is what she calls “over delivery" and yet, the biggest gripe heard around the charter member forums is the failure to provide timely delivery of content and value.
When she partnered with Mike Filsaime in late 2007 to create NetWeb Marketing, the Network Marketing world was set on fire with the special “Death of Network Marketing" report and subsequent “Birth of" report that unveiled the new intenet concept they dubbed “NetWeb" Marketing.
It would appear that her membership isn't convinced. As I mentioned in a previous article, Mike Filsaime and Ellie Drake grossed $175,000 on the launch day of this project. To that end, there was much anticipation of Drake's signature “over-delivery" and this project just hasn't seen the reality of it.
The first issue is whether or not the software that was provided was actually beta-test software. Drake and her husband Charlie started the Braveheartwomen website a few months before the NetWebmarketer site went live - using the same software model and platform. In addition, there was a promise to create websites for each new member, and then back pedaled saying it would be better for each member to learn to build their own site to get hands on training. Webinars were provided to offer training in that area, but it was the first sign of mutiny in the forums.
The second big issue is the focus of the project. In what was dubbed a wakeup call for all network marketers, it became clear rapidly, that Drake was focusing primarily on “newbies" to the inter-net-work marketing world. More experienced users were put “on hold" to help bring newbies up to speed, and as such, grumblings began in the members-only forum about a failure to deliver on promises made. While the program still holds value for newcomers to using the Internet to boost your network marketing business, experienced marketers were wondering what exactly they were getting for their $39 monthly fee.
The third strike was an email sent inviting Braveheart subscribers to take advantage of a membership in NetWebMarketing that was inadvertently sent out to all subscribers - leaving charter members at NetWebMarketing.com wondering why more people were being welcomed into their “closed door" community.
I've been on the inside of this forum since the inception, and while I maintain a “back door pass" into the community, memberships have been dropping for the past month at a steady rate. Several of the more advanced community members have opted to continue their marketing activities over at Mike Dillard's free membership site, Magnetic Sponsoring.
Drake offered a live boot camp in Atlanta to charter members for $1 - which seemed to comply with her concept of over-delivery, but the “word on the street" from the members is that it was geared primarily to people just getting started.
One charter member commented that “you could effectively do everything that the software does for you at a lower cost then the 39 dollars per month. If you are new stay here and learn and have everything done for you. . . you can learn all of the stuff for free but it will take you a lot more time. " This same member is also enrolled at Mike Dillard's Magnetic Sponsoring Community.
So the general consensus is that NetWebMarketing is a great place for people who are just getting started, but with communities like Magnetic Sponsoring that are well-established and free, it may prove to be less valuable in the long term, as a user gains more experience.
As an income model, NetWeb is extremely clever. Subscribers pay a monthly fee for access to the community forum and drive traffic to the Netwebmarketer.com site by posting articles and blog content. The so-called advertising “network" that members can advertise on is nothing more than the pages of fellow members and those of the Braveheart community. Each site supports the traffic and page rank of the other automatically, through the efforts of it's members. No additional work is required on the part of the Drakes - except maintaining and managing the content of the site.
For those that haven't read all of the articles in this series, let me summarize: Bring a community product to market, promote it with a free report that pays minimally for referrals, then supply a second free report with incredible bonuses and pre-launch with a fee-based conference call. After the call, open the doors for a limited number and a limited time to increase the desire and perceived value of the product. Then deliver on the content to maintain your membership.
That last step appears to be the “lulu" in this program. Mike Filsaime is nowhere to be found in relation to this program anymore, yet his name still appears on the emails sent from Braveheart headquarters, and his name and likeness have been removed from the sign up pages that are now being sent.
Under promise and over-deliver are the watch words of effective network marketing. You owe it to your customers to provide not just content, but substantially valuable content on a continuing basis. That seems to be the early flaw in Drake's new program, but time might just prove her out to be the over deliverer she's been known to be.
In the meantime, unless you're a newbie, NetWebMarketing doesn't hold much in store. Experienced Network Marketers can get a lot more from other, low-cost or free options presently available on the web. It might take a bit of research, but several of Drake's own members have pointed the way to at least one other haven for network marketers on the web.
Tired of trading hours for money, Lisa Young gave up her 8 to 5 for a direct sales career that now spans over 10 years. Lisa's blog, Real Life Marketing, reveals the realities of what it takes to be successful in the eyes of your customer, using real-life examples you can learn from today. You can visit Real Life Marketing at http://lisamrobbin.blogspot.com
Unlike other industry writers, who left direct sales to pursue speaking careers, Lisa is still in the trenches, running her direct sales business and leading her teams to success. Her book, Home Party Solution is a step-by-step method to harness the internet to boost bookings, sales and recruits. Read the first chapter free and subscribe to the monthly business boosting e-zine, “PartyOn!" at http://www.homepartysolution.com