When you dive into the online business world there are hundreds of different ways which you can start making money online. The problem is when you create a presence which stands only to make money online people will be turned off. You must find a way to mix content with your monetization efforts not just one or the other. I have also seen websites which have amazing content, but little or no monetization. These may be great when trying to build traffic and could easily be monetized, but a website with content and no monetization links or ads will not make any money. The best way you can begin setting up a successful online business is first learning about the different ways which you can make money then creating a website or blog full of content. Once you have the web presence full of unique content related to your niche and traffic begins popping in through search engines you can add whatever monetization links you would like.
One rule of online business is never allow your greed to overpower your web presence. This means you should hold true to content making sure you leave the majority of your web presence open for content. When a visitor comes to your presence they should be quickly reminded why they are there. Above the fold which is everything your screen shows when you click on your web presence should contain quality content or at the very least a description of what they will find if they scroll down. What you don’t want your visitor to see when they hit your website is ad after ad or banner after banner. If you spam your visitor as soon as they hit your website usually they will click off rather than trying to find out what you have to offer. What this means is you will lose the potential connection, money, and follower that the person may have been. Now on the other hand if the visitor comes to your website and finds exactly what they need you will have a much greater chance of turning the visitor into a reader or selling one of the affiliate products you market to the visitor.
Making sure your website is full of content is what substance is all about. This will usually mean text, but does not always have to be text. You can give your visitor anything from video, audio, pictures, products, and whatever else you can think of. The great websites such as twitter and ebay really did not offer much content and still make millions. They did offer their visitor exactly what they set out to offer which in twitters case is an ease of communication and in the case of ebay the ability for their users to save money by buying items in an auction. This is great for teams of developers, but for a sole individual with little programming knowledge creating these types of presences is somewhat unrealistic. For us we must rely on our knowledge of certain topics and the ability to build an online business on information rather than innovative technology. Even if you are an amazing writer you will need to learn at least a little about internet marketing. The great thing about online business with substance is the need for internet marketing actually decreases because when webmasters see the quality your website or blog offers they will automatically link to you.