Any form of direct marketing requires that you get the product ‘out there’ in the market. There are many forms of direct marketing including tele-marketing, direct mailers, and, physical snail mail. Each has its own variation, and more often than not, established telemarketers have their own tactics and methods to effectively close deals and make the sales. Direct ‘fax’ marketing has become more popular, with the explosion of sales copy, more creative hooks, better products. In fact, fax marketing has the potential to create hype and buzz about a product, creating the ‘purchasing mood’ before more aggressive methods are employed - giving marketers a better chance to close a deal. Now finding the proper ‘business fax numbers’ - ergo the numbers that are highly targeted, well-profiled to meet the features of your product, is the difficult part.
Most virtual marketers work at home and sometimes find it hard to build up an effective list from scratch. I mean, most would flounder around online databases, scrounging emails from ‘corporate contact lists’ that contain individuals who may or may not even be interested in the product or service that you are selling. Marketing should not be a stab in the dark. It should be a science, executed with military precision as each move you plan, each step you take must generate an interest in the product. From your sales copy, the design of the carrier to aspects like product knowledge and a clear understanding of consumer mindset, marketers should know how to weaken the normal defences of the beleaguered subject of hundreds of ad messages a day.
So, with all that in mind, would you send your best troops without even some reconnaissance? Half the battle is finding someone who has the potential to be interested in the products and services you are touting. Effective business fax numbers are a valuable commodity, especially ones that are highly targeted.
Where do you find them? Many online and offline services offer, at a premium, lists that have gone through exhaustive selection and criterion. They may include telephone numbers, direct mail addresses and fax numbers. Of course, nothing that good and that detailed can be free, but think of it as an investment to success. Compare it to the time that would have been wasted if you didn't have a highly targeted list of business fax numbers that carry the potential to create purchasing agreements for you.
The next time you examine your direct marketing efforts, you should use a list to find business fax numbers. I've always touted tele, fax and direct marketing as powerful tools for the new age of home office workers. People are earning up to and over $10,000 a month solely based on their direct marketing efforts. The virtual arena has proven to be a good bedfellow of physical monetary benefits. And while those figures are not typical, a good list that is filled with targeted and identified potentials could saddle you and put you on the way to success.
Chris Burns is an authority on mailing list services providing valuable advice on using Business Mailing Lists . Click Here to learn more about the services that he provides.