Offline Classifieds For A Home Business

 


Visitors: 670

Classified ads in the local newspapers are a valuable tool for rapidly lifting any home business to success.

Despite all the major changes the Internet has brought to fruition, people still religiously read local newspaper ads and, more importantly, respond to those that are of interest.

As a work at home business starting out in classifieds, a viable idea would be to focus on snagging as many quality leads as you can. The first thing that a new business-be it on or offline-requires is as many leads as possible.

The key to success for your classified ad will, quite obviously, be the headline. Tests have shown that a simple change of the headline without altering the body text can increase the response to an ad by 500% or more.

Although newspaper classifieds do cost money, if at all possible, play a little with the headline if success is not immediate. Be as specific as possible. Sure, you'll lose lots of readers, but those will be readers you weren't targeting in the first place!

An effective means of coming up with your ‘award winning’ ad is to look at existing advertisements in the newspaper where you want to place your ad, and then compile the wording for yours based on what others have done.

Do several ads and then test at least two or three different ones to see which one will pull the highest response or number of leads for your business.

There really is no secret for success in classifieds other than testing all the time to constantly look for a better classified ad, even after you have begun to enjoy some success.

Walter Pfarr has under his belt over 30 years of media experience, most as a prize winning reporter and columnist. He is presently writing his own Internet ecourse and soon will operate PfarrOut Ezine. Pfarr and his wife, Jo, reside in Ardmore, OK.

(333)

Article Source:


 
Rate this Article: 
 
Home Business Online - How to Use Offline Advertising for an Online Business II
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Offline Promotions For Your Home Business

by: Dirk Wagner (March 18, 2005) 
(Home Based Business)

Promoting Your Home Business Offline

by: Craig Osenbaugh (September 25, 2005) 
(Business/Advertising)

Online and Offline Marketing for Your Home Based Business

by: Isaac Iverson (December 17, 2007) 
(Business/Marketing)

Getting Started With Offline Marketing For Your Online & Home Based Business

by: Fabian Tan (June 12, 2008) 
(Internet and Businesses Online/Internet Marketing)

How to Easily Find Home Based Business Leads Online and Offline

by: Rivers Corbett (September 29, 2008) 
(Home Based Business/Network Marketing)

Marketing Your Online & Home Based Business Offline For Instant Cash Generation

by: Fabian Tan (June 12, 2008) 
(Internet and Businesses Online/Internet Marketing)

Free and Low Cost Offline Methods to Generate Traffic and Promote Your Home ..

by: Kanaga Siva (November 04, 2005) 
(Internet and Businesses Online/Traffic Building)

Home Business Online - How to Use Offline Advertising for an Online Business III

by: Raymond Nesa (April 05, 2007) 
(Home Based Business)

Home Business Online - How To Use Offline Advertising For An Online Business I

by: Raymond Nesa (April 05, 2007) 
(Home Based Business)

Home Business Online - How to Use Offline Advertising for an Online Business II

by: Raymond Nesa (April 05, 2007) 
(Home Based Business)