In the first article in this short series, we talked about using other people's blogs to advertise your home business. But you can go further than using somebody else's blog - you can start your own and that is what we will explore in this article.
BENEFITS OF YOUR OWN BUSINESS BLOG
Search engines will allow your prospects to find your blog - and thus to find you.
You can use your blog for the release of company information in an informal context that encourages people to ask questions and make comments. Those comments can be valuable consumer feedback which you can get free while other companies are paying research firms a small fortune. Done right, you can get some of the marketplace intelligence you need for free by offering a blog and inviting comments and questions.
Even though public comments are invited at your blog, you can retain full control over which posts are actually made public and which ones are deleted. This is done through the fact that you can turn on a moderation function, allowing you to moderate (approve) every post before it appears publicly.
YOUR BLOG AS A SELLING TOOL
Another benefit of using a blog for your company (or for each individual product for that matter) is that you are connecting directly with your target market. Think about it. The folks who visit your company's forum are already interested in you and your products. It makes the task of converting those people into customers easier than starting from scratch via paid advertising or whatever other promotional means you use.
In Part 3 of “Free Advertising for Home Business", we talk about piggybacking on some of the most successful internet marketing sites around.
Finally, a suggestion. . .
Make today the day you discover the Secrets Of Building A Profitable Home Based Business, Revealed for FREE .
Article by Gary Harvey. Gary is an Internet Marketing enthusiast who has been earning a full time online income since 2003. Visit his website at http://HomeBusinessWinners.com and get a FREE copy of “HOME BUSINESS PROFITS START HERE".