In the age of the Internet, we've no doubt heard about businesses bringing in huge profits each year, all of them “run out of a spare bedroom or home office, with 1 or 2 employees. " It's hard for some people to comprehend that an online based company can pull in revenues that bypass long-established conventional businesses - with a fraction of the space, next to zero overhead expenses and no more than one or two employees. Yet thousands of businesses do it every day and plenty more can do it, if they learn how to make it work for them instead of against them.
The first thing to realize is that technology today can handle 85-90% of business needs by itself. With just a very simple action plan written out before you begin, you can get your company online and bringing in money in as little as three days.
Let's say, for example, you want to sell a book you've written. You can easily convert just about any document into an ebook format for instant download, and there are programs that can attach security codes to those so that only paying customers can download. Printed copies are always a nice option; with them comes a higher cost including printing and then storage space, employee labor to package and carrier expenses to ship. Make sure to check with your city/town ordinances for a business license if you plan to set up office space for this.
Next comes picking your catchy URL, or domain name, which in most cases can be your own business name. Some big companies offer domain registration, web hosting and site design and search engine placement all in one package. From a copywriting standpoint, your site text should be simple and to the point, free of flashy, distracting graphics and just an easy-to-follow guide letting people know how they can benefit from your product. Once you master this, your product will sell itself without you having to do a thing.
Finally you need a way to accept money from customers, and that's where your merchant account comes in. Many companies now can give you a merchant account within 2 hours of filling out an online application, or you can go with a third-party payment provider like PayPal that can merchant for you for a small fee off of each transaction. ClickBank is another great option as it will place your product in front of thousands already searching for it and they will merchant for you as well.
Once you get all this together, your site is ready for business - and with some minor monitoring on your end and attention to visitor and customer email questions, your company will be working for you day and night, whether you're there or not.
Of course, the more effort put into keeping up with marketing, copywriting and staying updated that you give, the better your results will be. Just know that starting your online company takes a fraction of the effort and cost than a conventional store-front business and even better, can provide a staggering income to those smart business owners who take some of their newfound free time to learn the best ways to propel their websites in front of the one billion plus users surfing the Net at this very minute.
Sonja Vukas of Platinum Acquisitions, INC