Can A Home Based Internet Business Really Succeed?
The short answer is… Yes. But I want to tell you a little story before we move on.
A couple of years ago a friend of mine (actually a former boss) called me for some advice. He wanted to buy a little online store and sell a line of products that anyone could get from a hundred other sources. He told me it would be easy. For a few hundred dollars and less than one hour of work he could be online selling his products.
I discouraged him from doing so. After a couple of days he decided he would take my advice and save his money.
The internet can be intoxicating. The promise of riches comes very close to the lure of the casinos. But there is a big difference. Most people fail at the casinos because the odds are against them. It is simple mathematics. For every dollar won many will be lost.
But the internet is different. Most small business people fail on the web because they have the wrong approach. Or they have no approach at all. For example…
You Can’t Beat The Big Boys At Their Own Game
Let’s say I want to buy a widget. Where do I buy it? Do I buy it from an online store that someone purchased for a few hundred dollars and set up in 15 minutes? Or do I buy it from a large well-known store?
What would you do?
Would you buy it from a company that…
- has been around for a hundred years?
- has millions of advertising dollars to get your attention?
- has brand recognition?
- has a proven track record?
- has a great return policy?
Or would you buy it from Sam’s 15 minute online store?
Why Not Play A Different Game?
Going head to head with large established companies is not the best way to succeed. What you need is a different approach. You need to play a different game.
The internet has provided average people like me with a great opportunity. It has made the world my village. Or it may be better to say the internet has set me down in the middle of an almost infinite number of villages.
Let’s go back in time a couple hundred years. Let’s say I lived in a large village where everybody needed shoes. Fortunately I was the village cobbler. I made shoes for everybody. It was my niche. If you wanted shoes you had to come to me.
Things have changed… haven’t they?
Enter the digital age. Today I would go broke making shoes for my fellow villagers. Too many other people are making shoes better and cheaper than I can. What I need is a new niche.
What I need is a digital village.
Let’s suppose I know this great vacation spot… and I know it well. I love this place. I am passionate about it. That is why I tell all the people I like about this little piece of heaven. I tell them how to get there… where to stay… where to eat.
Being the business minded person I am, I know that I could make commissions from all my recommendations. The problem is I don’t have enough friends.
My village is too small.
Through the internet I have the power to carve out a new village. Across the globe there are many thousands of people who would love to visit my great vacation spot. And the travel agents, the hotels, the car rental places, the restaurant owners would be happy to pay me a little commission for sending happy travelers their way.
A niche website can make all this possible. It can help me carve out a niche that I can own. It can help me create a global village. Through it I can talk about my little paradise with the same passion I had when I told my friends.
And my fellow villagers will love it.
Greg’s website http://www.make-your-own-website-wealth.com is committed to helping ordinary people build successful web businesses. The internet provides great opportunities to those who desire to turn their passions into profitable niche websites.