Last weekend I attend a weekend long seminar in which Perry Marshall was one of the highlight speakers. If you've been online for any significant amount of time and you've attempted Google Adwords as a traffic generation strategy then no doubt you know who he is.
Until this past weekend I only thought of him as a brilliant direct marketing guy who specialized in Google Adwords. Today that is NOT the case.
In the closing hours of the conference Perry was on stage and said one of THE most straight forward yet poignant statements I've ever heard.
What was it?
"The more on track you in your entrepreneurial pursuits the more afraid you'll be. "
He went on to explain that we all grow up trained for a live as a worker bee, a life full of security and marginal increases in pay. A life where you trade your hours for dollars for much less than they're worth.
But once you get into business for yourself the paradigm shifts and unless you're aware of it, just this alone can result in you running back to the J. O. B. shaking with fear never to be heard of again.
As an entrepreneur you're life is literally defined by doing things that the other guy doesn't have the guts to do and so it's a constant battle within yourself to push past your limits.
And well your limits are what make you “feel" safe because you're always working within a framework of cause and effect where the effect of what you do is so regular that you know the outcome.
For example . . .
If you get up and go to work today you know at the end of the week you will receive a paycheck for the hours you work. You did it last week and the week before and the result is always the same so why would you think anything different would happen this week?
It most likely won't.
Step out of that boring existence and push your limits and start your own business and what happens?
Who knows? Its uncharted territory as far your mind is concerned.
The result is a constant feeling of fear and anxiety about what's to come next. And what Perry argued in his final words at this conference is that means your right on track.
You know what? I agree.
I can't tell you how many times in the past two years I've been less than sure of the outcome of my actions and yet proceeded forward with marvelous results.
For instance the first time I paid a consultant $10,000 for a day of his time I almost thought I was crazy and anyone I told what I had done surely did.
The result . . .
I know a lot more today than before that day and it's added up to many multiples of that original asking price.
A life lesson learned by me, and one I hope you have the chance to experience one day.
The one and only thing that stops you from getting to where you want to go is that little voice in your head that says “I don't know if this is good idea and it's so much money or so little certainty, Maybe I should pass on this one. "
I will tell you from experience silence that voice, it will be hard the first time, but just like anything else, once you've done it a few times it gets a whole lot easier and as it does man oh man (or woman) does your business grow.
If you gotta little fear in your heart about things that's a great sign you're doing things right.
Daegan Smith is an Expert Internet MLMer
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