I have been in the network marketing industry for over twelve years now and I keep hearing and reading about all of these different lessons that are for sale about doing network marketing. The lessons range anywhere from calling leads or telephone prospects to how to set goals and keep them.
While all these techniques are necessary there is absolutely no need for someone new to network marketing to fork over hundreds possibly thousands of dollars for these training instruments. All that they tell you in many different ways is that network marketing is referral marketing and how you make your business grow is refer, usually by word-of-mouth, your product and it’s benefits to people who you think would be interested. Network marketing is by no means a mass marketing opportunity it is more like one customer at a time. If it were a mass market type of product there would be no need for the network of promoters the company could just advertise on T. V. just like any other mass marketed product. What makes the network-marketing product stand out from the mass marketed product is the quality and uniqueness of the product and that is what you have to sell.
Yes, absolutely, most large retailers carry nutritional products or beef jerky similar in name to the products offered by your network marketing company but if you take a closer look you will see the difference in quality and if you have the opportunity to taste both products you will definitely taste the difference. I have been working with a beef jerky company now for a while and have compared my company’s products with those offered in stores and they in no way compare. The store bought jerky contains nitrites and other chemicals that are bad for you while the jerky from my company is all-natural. So you have to look closely at the details of each product and compare the quality of each one against the other. You will find that the network marketing product is superior in quality most of the time.
So that is how you promote your network marketing product and opportunity. You have to lead with the product and then once your customer likes the product you can offer them an opportunity to do the business with you. In some instances you can promote just the business but in my experience you will have less success with that because people will automatically think of a scam of some type. So lead with the product and when people realize it is for real you will have a greater chance having then join with you in your business.
When you look for a network marketing opportunity to start be particular about what product and sponsor you choose. First find one with a product that you like and can promote and then find a sponsor in that business you could work with to train you and promote your business. You don’t need all of those expensive training packages. Your sponsor should be able to teach you all you need to know to be successful and if they can’t they know someone who will and for free.
Bob Crane is a Nutrition Consultant and involved in introducing an extraordinary new Internet Work at Home Based Goji Juice Business System. Check out the new Goji Juice Storefront Contact him online at: http://www.domesticbiz.com