Michael Senoff’s Story.
I first learned about Jay Abraham from a video by Tony Robbins. Jay was speaking at one of Tony's expensive Life Mastery seminars. I was totally blown away by Jay's ideas. Immediately, I started looking for his seminar products.
The first item I was looking for was a set of tapes of the famous Jay Abraham $20,000 protégé mentor training seminar from 1990. You read that right: $20,000. That's how much it cost to attend. The press called it: “The world's most expensive seminar". The students were there to learn how to become a master marketing wizard just like Jay Abraham.
I wanted to be a marketing wizard too, but I did not want to spend $20,000. Anyone that attended the seminar received a copy of the entire program on a set of audiotapes. I knew If I could just find someone who attended the seminar, I might be able to borrow their tapes. If so, I could get a $20,000 Jay Abraham marketing education for free.
I did some digging and managed to find a guy from Northern California who had attended the seminar. I asked to buy his tapes. He said no but agreed to fax me the names of all the people who went to the seminar in Southern California. I found a lady on the list who lived in San Diego. I called her and told her I was looking for a set of the tapes from the Jay Abraham seminars. She said she had them and I negotiated a price of $50. I got the complete $20,000 seminar for only $50.
I studied these marketing materials day and night for six months. I was listening to Jay Abraham while I was jogging, while I was driving, and while I was doing yard work. I would even go to sleep with a Walkman on my head literally dreaming about marketing. That is how powerful and addictive these marketing materials and tapes are.
Along with the 55 audiotape seminar, there was a list of 900 protégés who had trained under Jay Abraham in four previous seminar sessions. The list was intended to be a tool for the seminar attendees to network with each other. When I saw this list, I knew I had hit pay dirt. More on that in a minute.
You see, like a lot of guys, I loved to barbecue outdoors. I was shopping for a new grill and one hot summer day in July I came across the most extraordinary barbecue grill I had ever seen. It is called a “Kamado" and it was billed as the world's finest ceramic smoker-grill.
Well, I knew I had to have one. There was only one little problem. This gorgeous Blue ceramic tiled Kamado grill sells for $1895 plus shipping.
Now I knew there was no way my wife was going to let me spend this kind of money on “a grill", so I told my wife I was going to sell my Jay Abraham tapes and use the money to buy my blue Kamado grill!
The original set of Jay Abraham protégé tapes that I had bought for $50 sold right away for $1700 on my very first marketing effort. I was stunned! I had made a killing the first time out of the gate.
To make sure this was not a one-time fluke, I promoted another less expensive set of Jay Abraham boot camp tapes the next day. This set sold very quickly for $900.
After these two sales, I have enough profits to become the proud owner of a brand-new blue Kamado ceramic smoker, and there was not a thing my wife could do or say about it.
Convinced that I had a hungry market, I went right to work. I still had the list that I mentioned earlier of the 900 Jay Abraham protégés who possessed all of these valuable Jay Abraham products. All I had to do is track them down.
Finding people from a ten-year-old list was no easy task. Most of the phone numbers were wrong. Many of the people no longer had the seminar materials. But one out of ten people I made contact with did. Usually, it was as neatly packed away as it was the day they brought it home from the seminar. Many tapes had never been used, not even once and the printed materials were in pristine condition.
As I continued to contact these people, I made another discovery: A person who pays $20,000 for a seminar is considered a gold mine to marketing information sellers like Jay Abraham, Gary Halbert, Dan Kennedy, and Ted Nicholas. These marketing gurus will spend thousands of dollars to locate and have a chance to sell to this type of buyer who they refer to as ‘Big Fish’.
These sellers get together to enter into joint venture partnerships. They refer and endorse each other's marketing materials to these same hot buyers using all their in-house customer lists.
Because of this, when I found a person who had attended the $20,000 Jay Abraham seminar, they would usually have tons of other marketing materials from all the other great marketing promoters as well.
All the materials I sell are purchased from the original owners. Many have even mortgaged their homes and maxed out their credit cards just to get their hands on this critical information. I make these packages available to you at huge discounts.
Isn’t it a great business idea?
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