Home Based Business Millionaires, Part I (Santa Letters Millionaire)


Visitors: 171

Byron Reese Story

Byron Reese Started his company, SantaMail.org, which sells fully personalized letters from Santa Claus all across North America (they're even postmarked from North Pole, Alaska, to give them an authentic feeling). Reese sold 10,000 letters in 2001, his first year in business. Though holiday sales have increased every subsequent year, he still looked for ways to expand his offering. Now, parents can order birthday cards for their children from Santa as well. The strategy pushed 2005 sales to $1 million.

Still, the key to Reese's success is organization. After realizing he and his staff didn't want to pull the marathon 36-hour shifts they did the first year, he looked to outside vendors to help with the yearly rush. He also deals with any problems as soon as the rush is over, and then starts planning for the next year. By February, he's up and running. “The temptation is to not start working until you get close to that season, and we've made that mistake in the past, " says Reese, 37. “Things always take a lot longer than you think they're going to take. We find it much better to work steadily. "

"When I was a child, my parents would give us letters from Santa. My mom died three and a half years ago, and I wanted to do this to honor her, " says Byron. “I entered it with low expectations, but we sold 10,000 the first year. " The magic of Christmas is a serious trust to Byron, so he implemented a rigorous quality-control program that has multiple people (his elves) checking each letter, ensuring complete accuracy on each one, as well as on a birthday card from Santa and the post-Christmas ‘Greetings from Hawaii’ postcard from a tanned, beach-bound Santa.

Byron's childhood Christmas memories include installing 200 strings of Christmas lights and decorating dozens of Christmas cookies each year. He loves the look on the postman's face when he goes to buy 40,000 Santa stamps at the post office each Christmas. What's next on this Christmas devotee's agenda?

"Someday I hope to deliver coolers of snow to people in hot climates. "

If you are searching for real stories about real people profiting from unusual business ideas, visit http://uncommonbusiness.blogspot.com/


Article Source:

Rate this Article: 
Letters to Santa Claus - Where Do They Actually Go?
Rated 4 / 5
based on 5 votes

Related Articles:

Letters From Santa - Finding the Best Letters From Santa

by: Barbara Pellett (October 15, 2008) 
(Home and Family/Holidays)

Home Business Review Part 1 - Millionaire League

by: Corey Ruoss (October 18, 2008) 
(Home Based Business/Network Marketing)

Developing Your Millionaire Mentality For Home Business Success, Part I

by: Jennifer Herndon (September 13, 2008) 
(Home Based Business)

Work At Home, How To Choose A Home Based Business And Make Money Without ..

by: Don DaSilva (June 30, 2007) 
(Home Based Business)

Home Based Business - Why You Must Consider One, Part I

by: Orville Campbell, MD (December 10, 2007) 
(Home Based Business/Network Marketing)

Home Based Business - Part 1

by: Rob Ng (March 09, 2007) 
(Home Based Business)

Home Based Business Look Before You Leap (Part 3)

by: Janet Giacoma (June 26, 2008) 
(Home Based Business)

Home Based Business Success is Not an Accident, Part 2

by: Mitch Hayes (July 15, 2008) 
(Home Based Business)

Starting Your Own Part-Time Home Based Business

by: Stefanus Wahyudi (April 11, 2005) 
(Home Based Business)

Letters to Santa Claus - Where Do They Actually Go?

by: Mark Bulleit (October 01, 2005) 
(Home and Family/Holidays)