ADHD messages are all over the place.
Everywhere I look, there seems to be a commercial, a print advertisement, and even radio spots about the “devastating" effects that attention deficit hyperactivity disorder can have.
What once began as nothing too out of the ordinary, has suddenly become all about scare tactics.
It's apparently not enough that every other television commercial is about one type of medication or another. The same goes for magazine advertisements, and what now appears to be the model in popular culture, societal belief, and in every other avenue that we hear about the supposed “ills" of ADHD.
By now, I have grown accustomed to seeing messages about ADHD treatment almost everywhere I look. I'm not thrilled by it, but most of them I can overlook.
However, this morning was different. This morning I saw an ad that at first was not too striking, but then the more I thought about it, I was a little bothered by it.
As I was reading a popular parenting magazine, I saw a message that seemed to be using “scare tactics. " Apparently, one well-recognized hospital has now resorted to scaring us about ADHD.
Maybe I am a little sensitive, but this tactic was a new one for me.
Before it used to be a list of symptoms or touching upon some aspect of how attention deficit disorder affects you, your child, or your family. But not anymore.
What was this new tactic?
A ransom note.
I won't repeat the words, but the ad spoke directly to parents and touched all the right buttons. It certainly got me thinking, anyway.
Unfortunately, however, it got me thinking about how negative our society views behaviors that are not “normal. " It got me thinking about how scary most people see characteristics such as inattentiveness and hyperactivity.
We see them and believe them to be negative attributes. Most of us believe that ADHD is a hindrance, rather than just a name or label for a set of behaviors.
The truth is that these behaviors are likely present in many of us. They exist to varying degrees, they interfere with different sectors of our lives, and they lead to different results.
What seems to be missing from this picture is that some people are more prepared to manage and harness these behaviors, than others.
While attention deficit hyperactivity disorder is real, we don't need to go about scaring people and holding them hostage.
Instead of pointing the finger and making people afraid of such behaviors, we need to focus more on sharing the right information about ADHD.
To learn more about ADHD and what might really be impacting your child, I invite you to visit and sign up for your 7 part mini-course on the dirty little secrets behind ADHD.
I would also like to invite you to ask your most pressing question about ADHD and how it could be affecting your family and your child.