The diet and exercise fad is a multi-billion dollar a year industry. There are new products that are released to the public each day. You may have the Drug Enforcement Agency (DEA) as a watchdog for some of the items, but much of them come from factory direct to you with no review or control at all. Here are a few tips that will help you if you are contemplating getting one of these helpers.
If it sounds too good to be true, it probably is - If the diet product you're considering is guaranteeing massive weight loss with nothing more than a pill or drink think again. The only thing that will have weight loss is your wallet. Any diet that says all you have to do is just take their product and continue the lifestyle you currently have will do little or nothing for you. Dieting is hard work since you have to change what you're currently doing in order to drop weight.
Beware of wolves in sheep's clothing - If you see an advertisement with before and after shots of individuals again with a guarantee, please do some research. I always find it amazing that every actor in these ads seem to have the same bathing suit on (color and style). I would say there's some special affects going on here and it's not weight loss. Check out the web site of the product and look for the disclaimer, like “results are not typical" or “must follow diet and exercise plan for full results".
Are all endorsements the same? - If you are trying to lose weight and look at a certain product for either diet or exercise, make sure that the people that are endorsing are similar to you. Celebrities usually get paid quite well for their help on promoting an item, but do they actually use it? You need to consider the celebrity has more time and money to invest in the endorsement that you do. An abdominal exerciser may work great if you have a personal trainer, 2 hours a day to work on it and a body that really wasn't out of shape to begin with. Look to people that work a real job and can devote the same amount of time that you do. That person is more credible than a pampered artist.
What is the real price? - How about a product that sells for only $39.95 (but the fine print says or you hear in another voice) for the next 5 months. That $39.95 has now turned into $200. Much different than what you were expecting to pay. You should also be aware of scams where the product you want has some extras, but those extras really are the product you see on TV.
You work hard for you money and shouldn't throw it away on fancy ads that promise spectacular results to only end up as a clothes hanger in your bedroom
Tom Rooney has been writing about diet and exercise since 2002. He has shown individuals the ability to change their body with a simplistic approach and common sense.