A new craze has swept across the whole of America and Canada from Japan and that is the hit anime show, Bakugan Battle Brawlers. Now the show is set to make a splash in the UK at the end of 2008, but will it reach dizzy heights over this side of the Atlantic?
All the answers seem to point to yes. After all, Bakugan is actually a tried and tested concept. It revolves around a game where small spheres are thrown and large creatures magically appear out of them. Sound familiar? It should do. A similar show known as Pokemon was a worldwide phenomenon amongst children only a few years back and now Bakugan is aiming to take the idea to the next level.
Running alongside the TV show is a toy/game that also carries the Bakugan name. Children can collect Bakugan cards and spheres and battle it out against each other. The cards hold a magnetic strip and the spheres can only be opened when they're thrown down on the cards. This genius idea ties the game to the show very well and has proved staggeringly popular in the States.
You only have to see that Sega are part of the Bakugan team to know that this is a brand that means business. There are another four big names from the world of television and toys that are collaborating to ensure Bakugan is nothing less than a global success and so far, the plan seems to be working.
The target demographic for both the Bakugan toys and TV series is boys around the ages of 6-11 and this has proved accurate thus far in the marketing process.
The latest development is that Bakugan will now be screened in the UK but only (so far anyway) on the Cartoon Network, which isn't a terrestrial channel. The question is, can Bakugan reign supreme if it doesn't have a home on mainstream UK TV?
One thing is for certain though, if Bakugan does take off in the UK, then we will already know what the must-have toys will be come Christmas. So just remember, you heard it here first!
There's more information on Bakugan at Bakugan UK.