Modern living is all about progress and advancement. We’re always looking towards the future when it comes to the latest technology and gadgets, developing new innovations to make our lives simpler and more convenient. We’re living in the most technologically advanced time period yet; even the idea of robots and artificial intelligence is a lot less science fiction than it used to be.
However, looking to the future so often sometimes leaves us longing for the past, especially when it concerns things that we associate with happy memories. This nostalgic wistfulness has fuelled advertising and commerce for the last few years to the point of saturation, but that drive to cling to parts of the past, from fashion to the accessories that we buy, remains a powerful force.
Sweets are the sort of thing that we come to love when we’re children and rarely after. It’s not often you hear about someone over the age of 12 discovering the joys of whirlipops for the first time, and this is exactly the reason that people hold the treats of their childhood so dearly. Many of us have fond memories of corner shops and counting out the change we had for a bag of pick and mix. How many times has a grandparent waxed lyrical about the hundreds of brightly coloured sweets stored in the glass sweet jars behind the counter?
The nostalgia boom for old fashioned sweets has led to a fusing of traditional and modern in the form of sweet shops online, many of which have gone on to become incredibly successful. With a few clicks you can enjoy a retro sweet hamper containing all of your childhood favourites that you might not have eaten in years. Sometimes when we grow up we forget the simple pleasures that life can offer, and now we have the chance to experience them again.
In a world where starting a business hinges on your ability to move with the times, the sudden rise of traditional sweet shops shows us just how powerful shared nostalgia can be. The sweets that we grew up with are still popular; they don’t stop tasting good just because we’ve grown up. Our senses can trigger memories and emotions; when we eat one of our favourite childhood sweets we can’t help but feel a little better because they made us happy when we were young.
The internet has made it easier than ever to enjoy the best of British sweets and a blast from the past that has our inner child bouncing up and down with glee. Blackjacks, Sherbet Dips, Liquorice, Jelly Beans…everybody has their favourite and, if required, would passionately defend it to others who favour a different classic. They offer a simple joy and make fun gifts for loved ones, and that shared emotional connection means that the future of sweets is just as strong as its past. The industry is thriving and finding an old fashioned sweet shop online couldn’t be simpler; all you need is a search engine and your debit card to feel like a carefree kid again. It’s good to treat yourself every now and then, and what better way to do it?