Easter is on its way and it is time now to start preparing ourselves. Easter is celebrated a bit differently by people around the world, and in fact there are many who do not recognize Easter. But for those of us in America Easter is a time for celebration. Many of us look forward to a large meal on that special Sunday while others like to approach Easter in a faith-based recognition of the holiday's true meaning. But needless to say everyone starts to think about candy around this time of year. Its true, candy is a staple around American's homes come Easter time.
Easter comes in right behind Halloween for candy purchasing. We consume around 8 billion pounds of candy a year in our country, and Easter time generates a significant amount candy purchasing.
Every year the markets swell with beautiful pastel and chocolate candies displayed to tempt the heartiest of saints. Store shelves are filled with colorful Jelly Beans, chocolate bunnies, chicks, and eggs, as well as those adorable little Marshmallow Peeps. By the way, reports say that in “1957 it took 27 hours to make a Peep and today it only takes 6 minutes. " M&M's now come in lovely spring pastels rather than the usual reds, greens, and browns to help us celebrate Easter.
The candy celebrations at Easter feel like they have been around forever, but it appears that is not the case. There are some treats that popped up in Europe that could have lead to our sweet tooth around Easter each year. An English tradition of hot cross buns for breakfast on Good Friday could very well be the original Easter treat. Many Europeans also enjoyed baked pretzels as a special treat around Easter. In the 1800s chocolate became more readily available in Europe and boom, there you have it, the start of Easter candy madness. Chocolate could be made in all kinds of shapes and sizes, most importantly an egg shape, and thus became hugely popular, especially to those with a sweet tooth.
And so, we celebrate the Easter season with all its symbolism, both Christian and pagan. We remember our family traditions and gatherings. For many it is a time of religious reflection and for some it is more secular in character. We celebrate with Easter bunnies and chocolate eggs. We give and get baskets full of grass and sweets. We watch our little ones rise on Easter morning with awe on their faces and delight in their eyes, and we know once more a sugar induced wild spree is on the horizon. Oh, well, sit down and enjoy one more Peep before you start the day. It's Easter!
Christopher Pratt is President of Candy Warehouse, the leading candy store for bulk candy discounts and specialty candy for specific occasions. Check out their great selection of Easter candy and other delectable treats.