When a customer opens a new bank account, the bank provides the customer with an ATM or Automatic Teller card. If the customer needs to make a cash withdraw or enquire the balance of the account he can now do this at the bank’s ATM machine. He no longer needs to come into the bank for these simple transactions.
To improve features, banks merged the ATM card with a Debit card that includes the logo from a major credit card company so make purchasing items at any store that accepts credit cards a breeze. Customers appreciate the convenience of the Debit card for POS (Point of Sale) purchases and no longer needing to carry cash around.
To improve on what most considered a perfect product, Banks developed the Cash Plus card. The Cash Plus card combines all the features and benefits of the debit and ATM cards into one easy to use card. In the past, the customer would need to complete his transactions at a bank’s ATM or by the use of shopkeeper or store contacting his bank to authorize the purchase. With the Cash Plus card, greater potential for customer benefit is created.
Now, at any ATM around the world that accepts “Plus” sign cards, a customer can make a withdrawal, check balances and transfer funds easily and efficiently putting his money in reach no matter how far away from his local bank he is. Using his Plus card, a customer can make purchases or process payments anywhere major credit cards, like Visa, are accepted. This eliminates the need for traveler’s checks and computing confusing foreign currency exchange rates. A customer now uses his card and goes…anywhere.
Cash Plus cards have faced another revolution in recent years offering the “pre-paid” card, which can be used for anything from grocery items, gasoline purchases or any other pay as you go purchase.
The pre-paid card can be recharged which is great for those who want to budget their money better while not being faced with the aggravation of late payments, interest charges or huge over the spending limit fees as is the case with credit cards. Pre-paid cards even allow the owner to shop online or by phone with the knowledge that their purchase is secure and their personal identity and credit is not at risk.
An additional and often overlooked benefit of the Cash Plus card is that the bearer is offered a higher withdrawal limit at an ATM as well as an increased average daily line of use at a POS. Also, Plus cards typically do not have additional annual fees or POS fees. However, as with any debit card, ATM charges may be applicable as these fees are based on particular ATM’s bank policy.
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