There are a lot of iOS apps in the Apple App store (approx 1.8 billion apps). But do you know, only a few apps have been able to enjoy the success in terms of revenue? It takes a lot from app developer to develop a successful app. There are a lot of factors which determines the success of app likewise timeframe, hard work, skills and many more. Let dig out!
1. Preparing Layout & Strategic Planning:
Behind the success of any business, there is strategic planning in the initial stages. The same rule applies to the mobile app. If you're planning to launch a mobile app without any planning then definitely you'll reach nowhere and ends up losing all budget.
Your goals should be clearly defined likewise:
a. ) What's the main motto of our app?
b. ) Your app targets which primary audience? Male or Female
c. ) Your app targets which country? Specific or US
d. ) Which smart features to include in the app?
e) Budget estimation & timeframe
If you're clear with the above points, then I would say that you are well enough prepared to move on to the next step.
2. Designing UI of App:
Once you have prepared a goal list, identified your targeted audience then next is step is to start up with the design process. It is a very crucial step in determining the success of a particular app. The app developer should focus on various key areas likewise:
a. ) Multi-touch gesture features
b. ) Screen resolution
c. ) Accessibility
d. ) Color scheme
Remember, clean & nice design of an app will have a greater impact on the user compared to the complex design.
3. Clean Coding:
Even though Apple has set up standardization when it comes to coding but still, every app developer should give focus on proper coding as complex coding will lead to open space for malicious attacks and bugs. Don't ever try to copy the source coding of other successful apps as it will lead to complexity.
4. Proper Testing:
Once you're finished with app design & development task, then comes another major step know as App testing. App testing is equally important as the designing & coding holds their own place in App development. It can decide whether your app will get successful or not.
If you're going to launch an app without passing it through testing, then chances are there that you will face more critics from users. Some will complain about design, some will complain about complex navigation and many more.
Why face such critics and negative reviews? Don't you think it's better to test before launching? You can check your app on the device twice or even thrice. Once you're sure that everything is perfect, then you can go ahead and launch an app.
5. Choosing Right Niche:
After all the steps, it's time to launch an app. Make sure to launch an app in the right niche & category. App published in the wrong category gets less exposure compared to the apps published in the right niche.
If your app is about news then, I would recommend you to publish in the news category and vice-versa. According to the latest report by the Statista in May 2019, gaming is the most popular category favored by most of the business owners and users.
6. Listen to Your Customer Recommendations
Even if your app doesn't have a bug, I would recommend you to listen to your user needs & accordingly release regular updates. Try to respond to every user review in a timely manner as it will help in building app reputation over the App store.
What, I have analyzed is that the app owners who are listening to their user's suggestions and accordingly working on them, they are more popular on the App Store.
7. App Promotion via Paid methodologies & Organically
Simply by creating an app and launching the same on the App Store will not solve your overall purpose. You can need to continue hard work which you have started along with the first step.
If you're not tight on budget, then I would recommend promoting your app via paid methods likewise Google App Install or Facebook App Marketing. The paid methodology will give you instant results and response. But even if you're tight on a budget constraint, you can still promote your app via organic methods likewise search engine optimization & social media optimization.
Developing an app is not an easy task as it requires strategic planning in prior. Clear vision & mind frame is essential when it comes to developing an iOS app. Before starting with any task, goals also need to be defined. Also, the right iPhone app development company plays a vital role in developing a successful app.
I bet if an app developer adheres to these guidelines, then he can definitely bring wonders in his career. But it requires hard work, skills, motivation, and learning power. So why wait for tomorrow let's start off work from today, right now itself!