Guide to Software Marketing


Visitors: 507

This concise article will tell you in plain English how you can promote your software easily and effectively.

Submit your software
I recommend submitting your software to It costs $79 dollars a year, but is well worth it. It will display your product on and its partner network made up of 20 other major download sites. is so popular that if your product was only listed on it would still be worth the yearly fee.

Use Rudenko's (submit. software submission service to submit your software to hundreds of software archives. Unlike auto-submit programs, Rudenko has employees manually submit your software to each archive so it is less likely to be rejected.

Rudenko's software submission service is also beneficial because most of the software archives will have a link to your website. Relevant pages that link to your website increase your link popularity. The higher your link popularity the better your search engine ranking will be, especially in Google. Rudenko's software submission service costs $70 and if you include “David Mahler - 10% discount" in the comment field you will receive 10% off.

Promote through your website
If you have a website than you can promote your software for free by utilizing effective search engine optimization techniques.

The two key factors for search engine optimization are effective titles and clear body text. Make sure that the titles are relevant, unique to each page, and include key phrases that are likely to be searched. Body text should be clear, concise and saturated with key phrases. Feel free to add your key phrase as many times as it seems natural to do so. Before you publish your masterpiece, test your website copy by reading it out loud to yourself or to a friend. If it sounds awkward you probably need to take a few of those key phrases out. Remember it is important to write for both people and search engines.

For more information on search engine optimization I highly recommend

Have someone else do the work
Websites like and allow you to partner with affiliates that distribute your software for you. This is an easy way to get your product out there but you can expect to pay a commission to the affiliate.

Whether you are a sole proprietor or a major corporation, these software marketing techniques will be effective in promoting your software.

David Mahler started his business (Small Business Services ) creating websites in 2002. His company has since extented his services to Intranet design, database design and website copywriting.


Article Source:

Rate this Article: 
Free Room Design Software Guide
Rated 4 / 5
based on 5 votes

Related Articles:

Beginners Guide to Internet Marketing Software

by: Nicolas Gremion (August 27, 2007) 
(Internet and Businesses Online/Internet Marketing)

Screen Capture Software Windows - Boost Your Online Marketing Using Video ..

by: Abigail Isaiah (February 03, 2013) 

Email Marketing Software Helps You Keep Track of Your Marketing Campaign

by: Halstatt Pires (September 18, 2005) 
(Internet and Businesses Online/Email Marketing)

Email Marketing Software Leverages Limited Marketing Budgets

by: Chris Robertson (July 03, 2006) 

Guide to Affirmation Software

by: Timothy Alan (July 26, 2007) 
(Self Improvement)

A Short Guide For Some Useful C & C++ Software

by: Tahire Khan (June 06, 2012) 
(Computers and Technology/Programming)

A Brief Guide To Automotive Software

by: Francisco Segura (March 25, 2008) 
(Computers and Technology/Software)

VOIP Software Guide 101

by: Mansi Aggarwal (May 25, 2006) 

Online Auction Software Help Guide

by: Tom Turner (April 14, 2007) 
(Internet and Businesses Online)

Free Room Design Software Guide

by: Louis Zhang (June 24, 2008) 
(Computers and Technology/Software)