Shopping on smart device is fun
As per the details shared by well know data gathering company of the USA, in a day a Smartphone user checks his phone minimum 5 times a day just to go through different applications in the phone. Also, it shared that the users love browsing through the shopping apps and adding things in the wish-list. On an average, a Smartphone user checks the shopping site twice compared to other applications. This shows clear data of a huge audience which can get converted into business, if a business owner of an eCommerce or mCommerce gets a mobile application.
More chances of lead conversion
When users add items in the wish-list, they used to get allured to buy that item. Sooner or later they will make a purchase. Also, an interesting fact says that users who do window shopping on a mobile app are more likely to do it in a group or show their selection to others. This will also attract more users to your app and increase chances of lead generation and conversion with the most powerful marketing tool called word of mouth
Get data for strategic planning of business
A mobile application for eCommerce or mCommerce business gives a lot of insight of user behavior. You can figure out what are in the most favorite list of the majority of users and what is people are liking to buy. This will help you in making a plan of what should get promoted more or stocked more in the store. This will help you to generate more business. Also, you can use this strategy to check the items in the wishlist of people yet not getting bought. You can propose a special offer to them and convert those leads into real business.
Use it as a lead nurturing tool
By developing a mobile application for your eCommerce or mCommerce business, you can use it for lead nurturing. You can stay in touch with your customers. You can collect feedback and their opinion. You can also send a special voucher to people who are regular customers. You can send a special offer to those who are inactive for quite a long. In a nutshell, we can say it will help you to have a hold on your customer base and build a strong customer relationship with them.
Provide quick support
It happens that the majority of time people are having any questions or concerns related to shopping and items. You can address those concerns and issues by having a module of customer support in your mobile application itself. This will make support quicker and easier for them. You can integrate chat as well as audio and video calling for your customers. This will increase the issue resolution and also increase the customer satisfaction.