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The Unchanging Policy of Research and Development At Xerox

Dan Boateng

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The history of Xerox is one that has won the admiration of many businesses all over the world. For more than a century, the New York City Company has maintained its position as one of the most innovative brands in the world. Since its formation in the early 90s, the company has consistently spearheaded the innovation and invention of new printing technologies. This introduction of new technologies in the industry was not ordinary by any means. They were game changers in an industry seen as one of the most competitive in the world of business.

When the company first released its newest invention, Xerox 914, in the late 1950s, it was one of its kinds. It was only a matter of time that the business world at the time took notice. It became one of the most successful products on the market, catapulting the company into incredible sales figures. Again, in the early 1960s, they introduced yet another winning innovation by the name Xerox 813. This kind of innovations has been an integral part of the tradition of the company for many decades and still is.

Over the time this company has been in existence, there is one thing that has never changed in their policies. They have made a policy to invest in research and development. This is the main reason behind their success in a very competitive industry for many years. With this achievement behind them, they have become the standard in many respects, dictating the pace for other printer and copier manufacturers.

There are a lot of lessons many companies can learn from this level of achievement. Not many companies can be at this level of success over this long period of time. Apparently, the time spent in researching and developing products pays off in the end. The growth of the company is largely attributed to this all important fact. Currently, other companies are using their research and development services. For example, at one time Apple’s late CEO Steve Jobs was involved in some development regarding McIntosh Graphical User Interface.

As a result, Xerox products is trusted all over the world. They are in Europe, Africa, Asia and other parts of the world and the brand continues to grow.

As long as the company continues to invest in research and development, they will continue to consolidate their position in the industry as one the best photocopier manufacturers on the planet.


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