The All-In-One (AIO) inkjet printer, released into the market place in early 2007, was Kodak's new product line in their Kodacolor Technology range. The marketing of this device centered around the ultra low cost of its ink cartridges to compensate for a marginally higher asking price of the machine itself. With high speed printing capabilities, micro-precision systems and high density permanent print-heads, these multifunction products act as a combination of one or more from printers, scanners, photocopiers and faxes.
The labeling has come in for particular praise for its simplicity, something others would be well advised to follow, after all there really is only a necessity for just the basic information anyway. What people are after is reliability, satisfaction and value for money, and Kodak prefer to let the product speak for itself. Both laser and inkjet cartridges offer outstanding quality printing at a price that is acceptable, be they either original, compatible or re-manufactured versions.
The testing processes that these cartridges go through is extremely thorough, designed to ensure that once they are released to the general public they are of the highest standard. Performance matters, and reputations are built on dependability, which in turn creates trust in a brand. At the end of the day, a printer cartridge has one simple function and that is to provide results that meet a customer requirements. By ensuring that they accomplish this with crisp and spotless prints, means that Kodak can maintain a good name in the market, something they need to do right now, probably more than ever, given the difficulties being experienced in the photographic film side of their operation.
Kodak have established themselves in the eye of the regular consumer as a company that are willing to listen and take into account potential improvements suggested to them. Great savings can be made, especially if cartridges are purchased online and in bulk. There are many models in the Kodak family with the Easyshare 5000 series proving particularly popular. In addition there are a number of models in the Hero Series, ESP, Ekta Print, C Series, PM, Image Source and 2000 Series.
The new 30 ink cartridges in the ESP range have come in for some wholesome praise in the industry recently and the fact that they are totally compatible with the C310, C110 and C315 printers give them extra credence. They are available in original color, original black, XL original black, as well as a combo pack.
People can be suspicious of low cost, often relating it to equaling low quality, but the guarantees attached to Kodak cartridges are genuine references that should be taken as an assurance of excellence. Even the re-manfactured versions are subject to intense scrutiny and testing. They are disassembled, refilled, and repackaged with no margin for error on performance.
There is no doubt that these are challenging times for the company, but they are certainly giving themselves a fighting chance of recovery by the strength and depth of their ink cartridge manufacturing. They have a place in the upper regions of the industry and have the advantage of innovative technological developments, from which they continue to create subtle improvements to their products.