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Data-Driven Decision Making For Printer Options

Dan Boateng

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The art of decision making is a daily experience. We decide whether to eat scrambled eggs or just have a cup of coffee for breakfast. We decide whether to use public transport to go to school or wait for daddy to drive us to school. These are simple decisions we make on a daily basis. In some situations, we are called upon to make some very important ones that may affect our career and personal lives.

While the quality of some of these decisions may be affected by how we feel at that moment, others may be affected by our level of judgment and intelligence. For example, choosing a life partner will definitely be different from choosing a printer brand even though the two decisions are very important at different levels. Choosing a life partner will involve some emotional considerations and will have lifelong ramifications for you and your future children.

On the other hand, making a choice among many different brands of printers will involve high level of business considerations. The effect of your choice will have short-term to medium term implications for you and your business. Depending on one’s level of experience, decision making becomes less daunting. Experience is gained through wrong judgments in the past. In other words, you learn so many ways not to repeat the same mistakes you made in the past.

However, as much as experience is vital in business, it is essential to subject important decision making in your business to rigorous research and data. It is the only way to save you from making preventable errors such as losing money unnecessarily because your choice did not meet the standards you expected.

How does one begin to assess the various options available to him or her and make the best choice based on the data presented?

There are a lot of printer brands on the market these days. Having a lot of options can present a challenge and sometimes delay your process of making the right choice. However, if you know exactly what you are looking for, then it makes your work slightly easier. For starters, make a list of five brands you like most to reduce the burden of going through every single brand in the industry. For example, a list may look like this: Xerox, Konica Minolta Bizhub , Sharp, HP and Lexmark.

After producing the list of brands, you need to take into consideration what type of printer and which features will suit the purpose for which you are buying the product. Measure each brand by these features and then make your choice. This tool will help you immensely: .


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