Looking to sell your World of Warcraft WoW account? You’re not alone; hundreds of accounts are offered up on eBay every week. Unfortunately, Blizzard has been waging war against the small seller lately, and using eBay’s VeRO policy to have auctions cancelled. Why Blizzard would care to employ someone to specifically target individuals, when large corporations are making millions is a mystery. Regardless, they have chosen to attack players selling on eBay. This guide will show you how to make more money on your World of Warcraft auction, and, dramatically reduce Blizzard’s ability to cancel your auction just before it sells.
The vast majority of accounts for sale on eBay carry some sort of disclaimer. While they may look legal and official, they are not worth your time to “cut and paste”. Keep in mind that what you are really selling is your log in, password, and secret question answer. None of these items are, or could be copyrighted by Blizzard, nor do they violate any intellectual property laws. The only legal recourse Blizzard would have against anyone selling this information, would be to cancel the account. It is highly unlikely that Blizzard could, or would do so. They are in business to make money, and don’t really care where it comes from. Again, don’t bother with the disclaimer, it’s a waste of time, and won’t prevent your auction from being cancelled.
Once you’ve decided to sell your account, the first thing you need is an eBay account which allows access to several key features: Buy it now, one day auction, and best offer. Do not waste your time with seven day auctions. You are just inviting Blizzard to cancel your auction as it nears the end, frustrating everyone who was bidding, and forcing you to relist it and hope people come back and bid. The easiest way to gain access to these features, is to become verified, which costs $5. If you are unable to become verified, you will need to purchase feedback from .01 recipe or ebook sellers, and conform to a few other rules eBay imposes.
If you have an account that is a few days old with zero feedback, don’t get your hopes up. You’ll just be getting a fraction of what you would have received had you taken the time to purchase some feedback or get verified. Basically, you are asking someone to electronically send you money based on a few screen shots, or unverifiable claims. Would you send someone hundreds if their ebay account was 24 hours old? Most people would rather spend more on a lesser account than take the risk.
Once your eBay account allows you to use the buy it now, one day auction, and best offer features, you can use any of the following combinations to max out your purchase price, and, prevent Blizzard from canceling your auction. I suggest the following: three day buy it now with the best offer feature. This does three things; first it gives the buyer a sense of urgency due to time limits, it sets the price bar, and it allows you take offers below your buy out price. You’ll either get an offer you want, a buyout, or the auction will expire, and you relist it. Unless you have to have the money in a rush, be patient. You may need to relist your auction several times, but if it means getting a few hundred more for your account, it's worth the extra expense.
Another strategy is to use one day auctions. This allows for bids, but the 24 hour time limit prevents Blizzard from canceling your auction. Their VeRO request needs to be filed and processed, and by that time your auction is over. The upside to one day auctions is the frequency you can relist them with; every 24 hours. Ebay’s default search feature shows auctions in the order in which they are ending, soonest first. This means your auctions will constantly be at the top of the list, and a buyer must react instantly to get your account.
I do not recommend using the seven or ten day auction. This provides Blizzard with ample opportunity to file a VeRO complaint, and get your auction cancelled. Rest assured, Blizzard’s intent is to wait until you have bidders and make everyone angry by getting the auction canceled.
Following this guide, combined with a detailed and well thought out auction design, will net you hundreds more than the vast majority of sellers. Accounts sell in the $700-1k range all the time, and there’s no reason you can’t get your piece.
Chris Yarbrough writes for Ebay Guides , a free resource site with hundreds of articles and guides. You can view his guides at http://www.ebay-guides.com