We should spend time optimizing the page and orientate the key words. But as for optimization of the search engine for the site, my view is that it is important to follow the laws of eighty-twentieths. If you do well the above most important 20% (page title, URL and internal links), you will get 80% (possibly more) outputs.
How to become number one in practice
I'm curious that for experienced SEO, although the above are not that surprising, the fact is that optimization of web site page is important for ranking forward but not for ranking the top. In fact, to reach the top, the following list may be the actual process:
Accessibility-if it can't be accessed, search engines will not research and index your content, therefore accessibility is most important.
Content- wether you need the content attractive to the interested readers, or the content which can enable the reader to share content. Viral transporting content may be the most important/valuable factor in the ranking formula, for it can produce the highest link conversion rate (that is, the linked rate after accessing and reading)
Basic elements- position (lock) the key words of the most important elements(page title, URL and internal links), which can well improve the quality of the page.
User experience-usability, user-interface and browsing experience of a website affect the rate of conversion of links and references, and browse.
Marketing-I would like to say “good content is not a replacement for good marketing. ” A powerful marketing machine or outstanding marketing activities can attract the links. Though this seems very unfair, this is the basic rule of capitalism over the past hundreds of years. For example, the marketing tools spread by banner making , or SNS are necessary, because widespread is sometimes far more important than correctness, honesty or valuableness.
Advanced/thorough page optimization-carefully using all of the above methods is not unusful. However, for better or worse, it seems to us that they are like other technologies
Finally, as usual, I'd love to hear ideas and experiences, whether the whole concept of the above “perfect" optimizing web page or one of these techniques.