12 Ideas to Enhance Your Business Communications with Texting


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There are many ways you can use text messaging to make your business life easier.

Marketing and Promotion

Firstly, texting opens another channel of communication with your customer, and an intimate one at that, as many people carry their mobile phones everywhere. This allows you to promote new products, quickly conclude the transaction and provide customer support following the sale.

  1. Send a text message to announce a new product offering, especially if customers previously expressed interest.
  2. Use text messages to do time-sensitive promotions. A recent poll shows 56% of people respond to work-related text messages within 30 minutes of receipt.
  3. Send text message to notify your readers that the edition of your newsletter is up/your web site or blog has been updated.
  4. Send promotional vouchers to customers by texting.
  1. A service orientated business, like a dentist or beauty shop, may use texting to notify customers on waiting list that of openings due to a cancellation. This ensures last minute cancellations do not affect your business.
  2. Use texting to inform a customer when item they reserved is available. For example, a bookshop may notify a buyer who ordered a book that it is available to be picked up, or will be delivered, giving date and times.
  3. Use texting to notify people of change of plans if a meeting overruns and you can’t go out to make a call.
Enable transactions
  1. Sell some products as premium content, where payment is immediately deducted from the value of your airtime.
  2. Enable automatic identity check by sending SMS alerts to the customer's mobile phone.
  3. If you run an offline business and offer a line of credit, use text messaging to provide customers with account information and remind customers to pay an account, especially if they are in arrears.
  4. Send a text message to ask employee a quick question without interrupting a meeting.
  5. Use texting to update your blog, or post on online social networking forum.

Damaria Senne is a journalist and author based in Johannesburg, South Africa. She writes about the telecommunications industry in South Africa and Africa, including cellular, mobile and wireless technologies and messaging news and trends.

Read her business related articles at http://www.itweb.co.za . She blogs about parenting/writing at http://damariasenne.blogspot.com


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