I’m beginning to wonder if the cable companies can keep up with Satellite TV. The cable industry must find it perplexing to watch the torrid pace of the growth of the world of Satellite TV. The two largest Satellite TV companies are well on their way to 30 million subscribers in the United States. Cable Television had at least a 3-decade head start, but continues to see a steady erosion of their subscriber base.
In a relatively short amount of time, the satellite industry has evolved from a wild idea from the science fiction Arthur C. Clarke in the 1940’s to its current status as the main force in home entertainment and a crucial information delivery technology. The space program spurred the growth of the satellite industry, and it was also impacted by a variety of factors such as the recent advances in digital video technology, smaller dishes and better hardware, and the efforts of visionary individuals such as Charlie Ergen, the founder of Dish Network. Just this month, Echostar Communications Corporation, the parent company of Dish Network announced that DISH Network(TM) has passed the 12 million-customer mark. Such massive, almost exponential growth endows the Dish Network company with the mantle of the fastest growing pay-television provider in the nation since the first year of the new millennium. I’m not surprised, because when potential subscribers see the crystal-clear digital picture, they jump on board very quickly.
Dish Network has grown from one million satisfied customers in 1997 to more than twelve million today. They are obviously doing all of the right things! With more 500 channel choices, including more than 60 international channels in over than 25 languages, exciting sports packages, the great HD programming, and local channels availability in 164 cities, they will continue to dominate the industry.
No one else in the satellite TV business has the research and development of cutting-edge technology of Dish Network. Their stellar work in the areas of set-top box engineering has attracted attention from the experts throughout the industry and has captured the praise of millions of satisfied customers. Dish Network recently introduced the first full feature digital video recorder (DVR) that records satellite-delivered high definition TV channels. Dishnetwork also now boasts the first DVR set-top box that provides the unique ability to record a couple of shows at the same time as well as allowing for independent viewing of live satellite television programming and recorded events on two or more televisions.
Good news will continue to roll out of Englewood, Colorado, the home of EchoStar Communications Corp. For example, they just announced that its Dishnetwork satellite TV service has unveiled its new high-definition television package, called DishHD, with the most High-Def programming anywhere in the pay-TV industry. DISH Network is expanding its extensive HD channel lineup this year with the addition of five new original VOOM channels, which brings the total to 15, as well as other HD networks including ESPN2 HD and Universal HD. The satellite television industry has grown to over 27 million subscribers, and with good customer service and the clear digital picture it will continue to set records as one of the hottest and fastest growing consumer electronics products of all time.
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