Nokia Phones - Leadership By Building Loyalty


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The Nokia Corporation is presently the largest mobile phone manufacturer in the world, racking up more than one third of the global market according to last quarter reports of 2006. The Nokia Corporation – presently the largest Finnish company was created in 1967 as a conglomerate that dealt with a host of business ranging from paper product to personal computers.

It was the electronic section of the cable division that took initiative of the mobile revolution in the late ‘80s and eventually took the company to its zenith. When the world was getting connected through GSM mobile networks, there was no looking back for Nokia. Today, in the age of Java and Symbian C++ applications, Nokia remains the world's number one not only for the outstanding loyalty from its traditional customers but for innovations it has brought to the mobile technologies.

Of late, other players in the market, especially Sony Ericsson and Samsung are putting a lots of pressure on Nokia's position because of their specialized expertise in fields like LCD display, music and camera. Nokia have not only kept up with changing time but also maintained its much envied reputation for reliability and user-friendliness.

The recently released multimedia mobile devices – the N series – have taken the mobile market by storm. Each member of the N series is a 3G smartphone with Series 60 platform and specializes in one or many multimedia fields. Nokia smartphones have been very successful across all segments be it music phone, photography centric N93 or N95 or sports centric 5500. Business mobile handsets from Nokia are the most sought after for their subtle looks and high end functionality. Nokia has been liberate in experimentation with mobile design and largely responsible for the concept of a “fashion" phone. The Nokia Sirocco and the L'Amour collection bear witness to Nokia's indulgence in high fashion.

The Nokia mobile phone collection could represent the whole spectrum of mobile phone user community – there is one for everyone.

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Keith Rickwood writes articles for consumers who want to find the latest technology mobile phones with all major mobile phone networks. He has written articles for major publications about latest mobile phones and how buyers can find the best deals.


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