As you seen scores of times previously – acquiring outside links to your website is almost certainly the most important factor determining your success for high rankings in the search engines. The Google Monster has changed the way that sites are ranked from using keyword factors on a individual site to external factors (back links) giving your site greater credibility by others wanting to link back to your site.
A high rank in Google ought to be your number one precedence as they are the most widely used search engine in the world. If you are preparing on getting your targeted traffic from the search engines this is a very important step. I know that you want to rank well at Google but so do tens of millionsonline concerns and that makes it that harder to accomplish. If you can get a high PR and Google ranking then the monetary rewards will follow.
Tip 1: Keeping Track of your traffic and results. Before you start your linking campaign you will want to be aware of how you are going to trace your efforts. Working hard on constructing these different types of back links and not being aware of what works and what doesn’t is just plain foolish. When you know what works and what doesn’t it will be much easier for you to focus your time and energy more efficiently and to achieve better results faster.
You will need to discover a technique to a) see which are the sites that sends traffic to your site, what sites send you real buyers (traffic that converts into sales or opt-ins). This information is EXTREMELY VALUABLE it must not be ignored.
Google has its Webmaster Tools and if you use Google search and look for “free traffic analyzer” you will find a group of websites that can provide you tools to get the job done. You may need to mull over finding more professional tools to do the job so that you will be able to track more specific items you may be interested in ( Where is traffic coming from, what areas of the world are visiting your site etc) that you need in order to not only make sure your pages rank well but that your pages will also convert the people actually visiting it.
One tool that I have had very good experiences using is the Google tool named Google Analytics. It is free and has a many features. You are also able to combine it with your Adwords account if you are using PPC to drive traffic to your site.
Tips #2: Be consistant and persistent over a period of time. It takes time to rise up in rankings, things don’t happen over night. It can take months before most search engines give your site full credit for the back links you have created. You can see some benefit for links in days or weeks but often it is impermanent and you should anticipate your rankings to jumping up an down in the search engines for a few months to come.
So be sure to place links on sites where they will be long lived. You want them to stay for months (and preferably years or even forever).
That is not all. Even though you have constructed up a great number of high quality links you will need to do some effort ( add some links every day if you are able) in creating more and more links to your site over time. This can be accomplished in a lot of ways that won’t take up a lot of your valuable time but make sure that you never ever stop the effort entirely. The strength you have attained will erode over time so make sure that you keep adding “votes” for your site.
Tips #3: Be wary of outbound links. Most websites and pages have links pointing to other sites or other internal pages. The less links the page where you will leave your link the better off you will be. The effect the page has on your link (and therefore page) will decrease with the number of outbound links. Creating great content articles and having them displayed on the right sites will do phenomenal things for your ranking. If you’re not Shakespeare (and who among us is) you might want to consider finding ghost writers to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it might be a great investment.
The ideal possible link you can get will be from relevant pages with a high PR and high rankings in the search engines and where the link to your site is the only one present. This is not something that you will often experience!!
A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. Here you will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link.
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