Random Word Brainstorming

Brian Walsh

Visitors: 466

When I was first exposed to this method, I was somewhat skeptical. The occasion was a brainstorming evening to generate new ideas for my book's title. As our group gathered, A hypnotherapist colleague of mine, suggested this innovative brainstorming approach.

With the topic identified beforehand, the process began with a member of the group being asked to open a dictionary to any page. He then randomly selected a common noun, which was written on a flip chart. Each person was asked for a single word that he or she associated with that noun. The group was then asked to suggest associations between each of these words and the topic, accelerated learning. The words flowed in amazing quantity. We repeated this process a few times.

Why did this technique work so well?
It's really quite simple. In a typical brainstorming session, when members of a group are asked to come up with ideas or solutions to a problem, their minds access their memory banks and download what is already known about the issue. Introducing the random word method forces the mind to find a link between dissimilar things. Because of the gap between the random word and the topic, ideas may be quite unusual, or even off-the-wall. As the group members build on each other's ideas, they generate more creative solutions.

This method is fast and simple, and usually leads to ideas that are more creative than those generated from the classic brainstorming format.

International speaker, Dr. Brian E. Walsh, is the bestselling author of Unleashing Your Brilliance. For much of his 30-year corporate career he was involved in human resources, specifically training.

While living in the arctic, Brian studied anthropology and Neurolinguistic Programming (NLP), which prepared him for working with other cultures. He was then transferred to China where he served as his company’s GM.

After his return to Canada, he elected early retirement to further his earlier interest in NLP and hypnotherapy. He returned to formal study, and within four years had achieved his Ph. D. His dissertation, which focused on accelerated learning techniques, inspired his passion and his book, “Unleashing Your Brilliance”. Information is available at http://www.UnleashingBook.com

Dr. Walsh regularly conducts workshops on accelerated learning. He is a master practitioner of NLP, an acupuncture detoxification specialist, an EFT practitioner, and a clinical hypnotherapist.

Subscribe to his monthly eZine, “Enriched Learning" at http://www.UnleashingBook.com


Article Source:

Rate this Article:
Why the Need for Brainstorming?
Rated 4 / 5
based on 5 votes

Related Articles:

Word Recovery Software - Recover Your Word Data

by: Nehaa Gupta(May 02, 2007)
(Computers and Technology)

Writing -- MS Word -- Slick Word Link in a Blink

by: Ugur Akinci(August 16, 2006)
(Writing and Speaking/Writing)

Fixing Word and Word Document Problems on the Macintosh

by: Tony R Williams(September 09, 2008)
(Computers and Technology/Software)

The Buzz Word of the Day - Word of Mouth Marketing

by: Jeffrey Greer(September 21, 2008)

Advertising - The Power of the Written Word over the Spoken Word

by: Donald Hammond(November 23, 2006)

A Simple Look at Word of Knowledge, Prophecy and Word of Wisdom

by: Matthew Robert Payne(July 23, 2008)

Word of mouth Advertising Spread the Word!

by: Akhil Shahani(July 16, 2008)

Random Thoughts

by: Robert Prentice(August 15, 2006)
(Self Improvement/Positive Attitude)

Five Random New Ideas

by: Steven Gillman(March 21, 2007)

Why the Need for Brainstorming?

by: Mario R. Churchill(February 16, 2007)