Business Plan Basics #2

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A business plan serves as your personal playbook for your own business. This written document serves to identify your goals and lay out your method of attack for achieving each one. Writing a business plan is essential to the success of any size of business, from major corporation to budding entrepreneurship. Many successful businessmen and women can relate first hand to the importance and necessity of developing and writing this essential document. Regardless of your level of expertise in the realm of business, do not be tempted to skip this important step in the development process. You would not think of beginning a road trip without a map, so why leap into a business without a proper plan?

The old adage states: “Individuals who fly by the seat of their pants often end up with ripped pants. ” That saying could not be more applicable that in the entrepreneurial world. Regardless if you are striving to develop a multi million dollar corporation or a modest home based business to provide an extra source of income, you will find writing a business plan will aid you tremendously in addressing and accomplishing your goals. When it comes to the basics of this plan, start from the beginning. Consider writing the history of your fledgling business and be sure to include the reason why you felt compelled to enter the world of entrepreneurship. Usually, individuals leave their present jobs to work for themselves due to office politics, dislike of employers or coworkers, or unfair office standards. Whatever prompted you to start your own business should be included in your plan.

A major part of any business plan is the statement of purpose. Why did you form this company? What products or services do you offer to clients and why should they be interested in them? These questions are quite important when laying the footwork for your fledgling operation. If you find yourself unable to answer these questions, consider doing research into your goal and the potential clients in your area. Look to other businesses offering similar goods or services in your area. You may not have the advertising resources or long standing reputation to compete with these companies, so consider choosing an alternative route that will lead you to the same goal.

Money is a huge part of your business plan. Finding what source of finances that will provide funds for starting costs and pay other necessary bills is essential to the success of your business. Use this opportunity to carefully examine your usable funds and determine who will provide the money for start up costs. Usually, the topic of finance is uncomfortable, but take the time to clearly address any issues with logical, rational thinking. If you need to speak with banking representatives to apply for financial loans, take the time to do so before you write your plan. Upon writing your business plan, you should be able to account for every penny of money that has been spent or is planning to be spent on business related purchases.

Using these business planning basics will allow entrepreneurs of all skill levels to quickly and easily develop the ins and outs of the developing company. Once your business is “born” on paper, it is more likely to succeed in the real world.

Matt Bacak became “#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at or


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