In earlier days it was simple visiting cards and letter heads that created an impression of you or your company. They still do but with a difference creativity and innovation has brought about a paradigm change that interplays reputation that you would carry in the mind of your customers or business partners.
New printing technology and designing techniques have created options for unique designs and strengthen call for action. Besides new designs, coloring patterns and user friendly approach work wonders. The topic relevancy means greater understanding of color and design. What will impress a hospital brochure or a letter head will not work for a hotel. In short creativity and innovations have both combined to deliver the ultimate. You cannot expect the sky or go viral with a badly suited design and print. A hasty effort will surely undo all that you have gained.
This is not enough a wider variety of raw materials like paper, paper rolls and sheets are available for acting as a base. A bad quality paper will certainly mar the effect of your visiting card however well designed it may have been. Hence whence you visit a stationer or go online at a stationery store make sure you are buying quality stuff. The effect of colors and printing will be negated if you choose the wrong quality.
Choose the right printing methodology. This means you do not have to choose the latest if the previous version delivers what you need. There is constant change in technologies but choose them whence they deliver a unique impression. Newer technologies are usually costly whence introduced. This applies to design automated software or designing aid on computer may not fit the bill if the lasting effects of older methods are more impressive. Some of the technologies are just enablers of quick solution but not necessary the quality.
In case you are conscious of your reputation and call for action ability of visiting cards, letter heads or promotion articles please do not sacrifice quality. A good quality stationery supplier would be able to assist you in this task. And the designer too will help support your aim.