The service industry can be very subjective in nature due to the fact that you are trusting people to perform skills. Trust may not be the biggest issue, however value in the service can be perceived as very high or very low. A lot of that perception has to do with the individual selling the service. This can be a big hurdle to overcome.
Another challenge that faces the service industry is the idea that clients pay for a service or services based on the number of hours the task will take to be completed. In this model, the company is basing its services’ value on the number of hours to complete the work. It would seem that the scope of work should be based on the value that the services provide. While the company may determine the amount of hours to completion for time management and as an estimate, it should not be end price.
To get beyond this low profit margin income model, you as the owner and entrepreneur, must truly believe that your product and services are worth their asking price if not even more. That may sound outrageous, but to some consumers, they will trust companies, services and products that are at the higher end of the price spectrum because to them, they perceive more value in it. As you recognize the value that you have created in your products and services, it will start to come across in your sales pitches. Don't stop it- that is your passion and drive speaking. That is what will get the sales. No need to be arrogant about the price, just focus on the value that your company is offering, how it will benefit and simplify the client's life and how you can get started today.
Very simply, change your thoughts, increase your prices, and let your passion shine through. You may start to see a new market to tap that previously would have been out of reach. You may also discover that you were not charging enough for your services.
Business is people. To understand business you must understand people. To understand people, start with yourself. Visit the official Business is People website.
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Benjamin Warsinske is an entrepreneur with a passion to teach others about people and business strategies.