Create Your MIBAGs

Larry Galler

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There are dreams, there are goals, and there are MIBAG’s. What’s a MIBAG? It’s an acronym for Magnificent, Inspiring, Bold, and Audacious Goals. In other words, it isn’t your normal everyday, dull, yawn-inducing goal.

Example – let’s say your company has a problem with staff members continually arriving late, leaving the company short staffed at the start of many business days. Not only is this annoying personally, but it limits productivity, customer satisfaction, and morale. The typical way to address this problem would be to talk to those who are the primary offenders and see whether that will eliminate or reduce the problem. But, using the MIBAG process you would introduce a Magnificent, Inspiring, Bold, and Audacious Goal by announcing that the company would be 100% staffed at opening every day and would work hard to eliminate the problem – then talking to the offenders and putting them on notice.

Normal Goal – Increase 2006 Sales 12%

MIBAG – Increase 2006 Sales 50%

Normal Goal – Decrease Shipping Errors

MIBAG – Eliminate Shipping Errors

Normal Goal – Introduce a new product

MIBAG – Introduce a new LINE of products

MIBAG’s shift company focus and light fires under it by committing new resources, in fact, committing the whole company to extraordinary achievement. MIBAG’s are not for the faint of heart because they create quantum change and I am certainly not advocating them for every company or every business owner. But for those companies that have large ambitions and appetites for achievement, using the MIBAG process can be the spark that thrusts the enterprise into hyperspeed.

Take your current primary goal and ask:

Is this goal Magnificent?
Can we make it the beacon of the company’s focus?
Is this goal Inspiring?
Can we get everyone inspired to achieve it?
Is this goal Bold?
Can we make it bolder?
Is this goal Audacious?
Can we get everyone to understand what we all have to do to achieve it?
Do we have (or can we get) the resources to achieve it?
Do we really want to do this?

Then, if the company commits to the MIBAG - hold on to your hats – it will be quite a ride!

Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler" Sign up for his free newsletter at Questions??? Send an email to


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