Strategic Business Planning - Don't Plan to Fail By Failing to Plan

Brian James

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Developing a Strategic business plan is a crucial element in determining your ongoing business success. You can maximise business growth and minimise risk through effective strategic and contingency business planning. Plans do not have to be set in concrete. On the contrary, flexible business planning and goal setting is an essential part of business development and ongoing success.

Sharing our plans with business associates and staff is extremely powerful. We need to demonstrate that we are operating our businesses, however large or small, with accountability and fair prudence. Effective business planning should not just be for funding purposes or satisfying our bank manager. It should be the bedrock of successful business management. A workable and communicated plan becomes a statement of intent. It is a shared vision that the whole business, the staff and associates, are able to support.

What to include in your business plan:

Strategically, it needs to project the goals and aspirations of the owners. These need to be converted to progressive action steps that ultimately lead to the fulfilment of your objectives.

Ambitious plans create financial independence for business owners, inspire confidence in associates, empower staff and create lasting customer value. Your plan will provide the guidance you need to steer the appropriate course. Your plan can take full account of risk factors such as competitive forces and changing market conditions. Your plan needs to be specific, measurable, achievable, relevant and time bound. You are able to create a blueprint for achievement that you can action immediately, to make your business goals come true.

Start with an open mind to the true potential of your business. Every business has the inherent capability of producing outstanding profitability and astonishing results for customers. Think big. Imagine what you would strive to achieve if you knew you couldn’t fail. Develop the mindset that nothing is totally impossible. Sometimes there are only unrealistic timescales.

Match and track your activities to your objectives on a daily basis. Work with passion and a laser-like focus with persistency and consistency. Success thinkers and achievers are great visionaries. We can all be visionary by working in our areas of true passion.

These are some of the key elements of a strategic plan:

  • Setting SMART goals and objectives
  • Determining key financial & statistical information
  • Planning an exit route
  • Profiling your customer base
  • Marketing your proposition effectively
  • Examining key business functions
  • Developing your organisational structure
  • Defining your review process

    If you require assistance with the development of your strategic plan, I will happily provide my guides free of charge. Please confirm whether you require personal goal setting, business planning or both to

    Just one final thought. Don’t be fooled into thinking that there is no need to plan for your business success or any other endeavour in life. Just ask any champion.

    Brian James Copyright 2006. All rights reserved.

    Brian James has been working in the corporate marketplace for 25 years as a marketing and business development professional. He is a published author and creator of the breakthrough TripleM marketing methodology. He is an associate member of the Institute of Business Advisers, a member of the Chartered Institute of Marketing and a Vice President and Fellow of the Institution of British Engineers. He specialises in Strategic Marketing.

    Brian has worked with blue-chip and medium sized companies across sectors as diverse as manufacturing, retail, telecoms, financial services and pharmaceutical. Some of the larger organisations he has worked with include the Prudential Group and British Telecom.

    He currently operates as Chairman of the Brian James Group a business advisory Group for owner managed businesses - Offering specialist advice in all areas of business management and academy membership programmes that provide ongoing regular coaching and mentoring support in person, over the phone and through distance learning.

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