Alarm Company Startups Need Know How


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When you decide to build an Alarm Company from the ground up, there are many considerations that one must take into account. As there are few places to turn where all the needed information is under one roof, you may find yourself speaking to many experts in individual aspects of business and alarm company operations. After a great amount of information is gathered, you can then begin to put the puzzle together.

The inherent problem with this approach is that the information taught by one was not designed to flow with the information taught by another, and you end up putting out many fires, at a time that you should be learning how to prevent them.

Begin by asking yourself some of the following questions:

Do I join an alarm dealership program or run an independent alarm company?

How will I set up administration for the daily operations of my alarm company?

What should I pay all the crucial positions?

How does the paperwork flow from sales, to alarm install. to administration?

What numbers should I target and expect?

How is my alarm sales department structured?

How is my alarm installation department structured?

How do all of these positions get managed productively?

What equipment should I sell and install?

What is normal industry pricing?

How do I find potential customers?

How do I efficiently convert these people into clients?

Who does the monitoring of these alarms?

How do I hire for all the necessary departments?

How do I train them and make them accountable to success?

I have only begun to scratch the surface of all the things that need to be considered when opening an Alarm Company. Set yourself a consultation with an industry expert that can help you decide on the complete structure. This way your chosen path will have continuity and flow, while saving you time getting to where you are going as a competitor in a complicated but lucrative venture.

Matthew Francis

Matthew is a 22 year veteran of the alarm industry. He has served as an installer, salesman, licensed alarm company owner, monitoring station designer, promotions and marketing director with one of the worlds largest security dealers. He now works as a consumer advocate, teaching consumers how to buy or get systems for free (without being taken). He also consults alarm dealerships on how to market to the educated consumers that today’s alarm dealer is finding. He is committed to being unbiased. His web site is


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