You can find them virtually everywhere, yet you cannot recognize them. After all how can you? These people have been taught the art of remaining unobserved. In fact their work is successful because of their ability to remain anonymous. They are there in most shopping malls, hotels, movie halls, restaurants etc. Depending on their assignment, they either stay static in one shop, or keep moving from shop to shop. This is an interesting work because not only do they get a fixed stipend, they are also lucky enough to carry free gifts in the form of purchases that they make in the course of their work. But do they manage to find the assignment all by themselves? No. These hidden surveyors are selected and their assignment is provided to them by the mystery shopping providers .
Just search the net for the term mystery shopping providers and you will come up with countless hits. They have been around for quite some time and going by the look of things, they shall be here for many years to come too. Just what do these providers do and what do they provide that makes them so popular? As is commonly known businesses are trying to save every shopper and at the same time trying to earn as more as possible.
Sometimes, due to mismanagement or just due to wrong personnel, their businesses might take a dip. If it is just for a day or so, then there is no problem, but if this problem continues for days on end, its time that the shopkeeper tried to look into the root of the problem and fix the same, otherwise one day they will have no business worth its name left. To check into the running of their business and to find out the potential pitfalls, the owners employ spies, from these mystery shopping providers who keep an eye on their business.
These spies are specially trained by the mystery shopping providers and it is the job of these spies to keep an eye on the business and to find out the root of the problem therein. They go about this task by acting as genuine customers. While entering a shop they will look out for minute details. Are the goods on the shop window displayed in a presentable and proper way? Is the shop spick and span? Are the latest products stored up front? Apart from these details they will talk with the salespersons as an ordinary client would and gauge his response.
There are some unruly vendors and they do not bother to pay attention to their clients. Not only does this result in loss of business, at times it might result in the loss of a valuable client. Throughout the day, the special agent makes a mental note of the happenings inside the shop. At the end of the day he notes down the same on a special form provided to him by his employer. After a fixed period of time, generally a week, these agents hand over the form to their employer, the mystery shopping providers and they in turn analyze the data in the form and come to a conclusion. This, in turn, is passed on to the shop owners and they take necessary steps to rectify the problems.
Source: Quality Assurance
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