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Solo Professionals & Business Article Category 

Starting your own business, Freelancer, Success, Attracting New Clients, Launching your Online Business, Consulting, Promotions, Secret or Mystery Shoppers.
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Marketing ROI: 1 Simple Free-to-Do Secret that Will Multiply Your Hard-Earned Marketing Dollars

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 Rosey Dow (September 16, 2011)  This 1 simple marketing secret is so simple that there’s a danger you might discover what it is, pull in the corner of your mouth, shake your head, and click away. So hold on and hear this out. This one secret is so serious that Michael E. Gerber author of the E-Myth Revisited, Thomas Edison, the great Peter Drucker, Ray Kroc founder of McDonald’s and every other marketing .. (Solo Professionals)

Knowing Your Prospects: The Importance of Patterns

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 Rosey Dow (September 05, 2011)  Knowing your prospects and why your clients buy is foundational to a successful business. All the great (and even not-so-great) business trainers talk about that key element continuously. Everyone knows it. One element is often overlooked is patterns. When you zero in on your best clients to find out what makes them tick. You can get so much information by examining that one .. (Solo Professionals)

How to Have a Heart to Heart Talk With Your Prospects

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 Rosey Dow (July 15, 2011)  The most intimate communication we know is a heart-to-heart talk. When you’re in deep understanding and alignment, the conversation shifts. You move closer. You lean in. Your voices grow softer. Whenever you’re part of this kind of exchange, the topic has intense meaning to both of you. There is also a feeling of safety where both of you are free to share your thoughts. .. (Solo Professionals)

Marketing: Are You Unplugged?

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 Rosey Dow (July 12, 2011)  A few years ago, my son and his four friends—geeks all of them—gathered at his apartment for an all nighter of networked gaming. Several of the guys brought their computers and they proceeded to hook them up. Everything went fine, but one computer wouldn’t show up in the system. Brows lowered, they ran diagnostics and checked settings. They went back and did them .. (Solo Professionals)

Book Authors to Business Owners: Why Knowing Your Prospect Means Failure or Success

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 Rosey Dow (June 30, 2011)  Marketing and sales are the lifeblood of any venture, whether you’re moving books off shelves or putting widgets into the hands of teenagers, whether you’re teaching classes or improving health and wellness. If there’s no value exchange, there is no business. Why is knowing your prospect the most critical factor to success? Because without this key information, .. (Solo Professionals)

Mindset Marketing Magic: Seeing the World Through Your Prospect's Eyes

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 Rosey Dow (May 10, 2011)  Marketing at its core means writing and speaking powerful words for sound bites, headlines, articles, or social media. No matter what the point of contact, getting into your readers’ mindset is crucial for success. The vast majority of solo business owners naturally write from their own mindset, using their own viewpoint and their own words to attract prospects. Some powerful and . (Solo Professionals)

Client Attraction: 3 Mistakes That Stop You From Growing to Your Full Potential in Your Business

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 Rosey Dow (February 04, 2011)  If we're in business, it's comforting to know that we’re not the first to walk this journey. Thousands of very successful business people have done this before, and they’ve made their findings available to us through books, coaching, videos, and the Internet. With so much information out there (and much of it free) why don’t we see more millionaires rising up from the .. (Solo Professionals)

Entrepreneur or Technician: How Your Business Connects to Your Prospects

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 Rosey Dow (January 22, 2011)  Most of the time when an individual gets an idea of starting a business, they start with an urgency to sell their personal skills and be their own boss. This is the commonly accepted definition of a small business owner. Unfortunately, it’s also the reason so many businesses fail. By definition a Technician is a person who is trained or skilled in the technicalities of a .. (Solo Professionals)

Marketing: Why Do They Line Up For My Freebies but Disappear For My Sales?

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 Rosey Dow (October 18, 2010)  This is a question I hear again and again. What is the difference between attracting Window Shoppers and drawing in Paying Clients? The answer is in your words. Take a look at your web site, your special offers, and your sales pages. Are you promising bargains or presenting transformation with clear benefits? Your own focus will be the focus of your Prospects. Bargains attract people .. (Solo Professionals)

Knowing your Market: With all the Bad Stuff in the News, When is Profiling a Good Thing?

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 Rosey Dow (August 20, 2010)  Flashing blue lights and a terrified African-American kid in the street, frustrated olive-skinned college students pulled aside at the airport to be frisked like criminals, an anxious Hispanic truck driver pulled over to check his loads for drugs—the very word profiling brings up images like these and we feel badly for them. That African-American kid could be carrying bread home .. (Solo Professionals)

Target Your Market: What’s the Difference between Prospect Profiling and Neuromarketing?

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 Rosey Dow (August 09, 2010)  Neuromarketing scientists call the fight-or-flight portion of our brains the “old brain” or the “lizard brain” because it was the first part to develop. This is the decision-making area that asks one eternal question: “What’s in it for me?” or WIFM. That’s the question every person in the universe asks when flipping the yes-no switch in .. (Solo Professionals)

Know your Prospect: How to attract Cappuccino Clients in a Medium Roast World

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 Rosey Dow (July 30, 2010)  One of the biggest complaints I hear as a Prospect Profiler is, “I wish I could draw in contacts who can afford me. Everyone I talk to is down to their last dime. ” There are a couple of reasons for this phenomenon. Some of it is real and some of it is perceived. I like to live in the real world, so let’s begin with the perceived element. Business coaches far and .. (Solo Professionals)

Marketing: What is a Strategy for Connecting with my Perfect Prospects?

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 Rosey Dow (July 15, 2010)  Creating a system for connecting with your perfect prospects is easier than you might thing. Once you know who your perfect prospects are, you are well on your way because now you have insight into how they think, what they truly want, and how to communicate with them. By focusing on your perfect prospect, you will save frustration, time, and cost because your eye is on the bullseye, .. (Solo Professionals)

Marketing: How Do I find Ideal Clients in This Economy?

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 Rosey Dow (July 09, 2010)  How do I find ideal clients in this economy? That was a question one attendee asked in a recent panel I hosted, and it’s not the only time I’ve heard such a question. How can I survive in this economy? How can I convince people to buy in this economy? How can I make this work in this economy? The heartache and discouragement rise like a damp mist over the moors. The answer .. (Solo Professionals)

Business Success Strategy: Get Ready to Edit Your Business into a Best-seller

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 Rosey Dow (April 24, 2010)  Multiply the impact of your marketing message using a simple refining strategy, sort of like taking coal oil and distilling it into jet fuel. I call that editing your business. There will be so much more bang for your buck with you’re through. I’ve been an editor for 10 years and while most people find it boring, I love the process. There are dozens of editing rules and .. (Solo Professionals)

Knowing your Prospects: Dancing with the Stars taught me It takes Two to Tango

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 Rosey Dow (April 14, 2010)  I was watching Dancing with the Stars last night and I saw striking principles that also apply to marketing through knowing your prospects and speaking their language. One of the stars was an ice skating champion. That contestant had a definite advantage because of the grace and movements he’s already honed. Others were rank beginners such as a reality-show housewife who .. (Solo Professionals)

Credibility: The 4-Letter Word of Rags-to-Riches Marketing Promotions

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 Rosey Dow (April 10, 2010)  I’m going out on a bit of a limb here, but I’ve got to say it today. As I’ve watched the marketing campaigns of dozens of Internet marketing entrepreneurs, there is one aspect of growing a business that I almost never hear addressed. I’ve been in live events, teleseminars, social media, and blogs that have mega-traffic but this one concept is rarely (if ever) .. (Solo Professionals)

Marketing Basics: Write a Dynamite USP or Mission Statement in 6 Easy Steps

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 Rosey Dow (April 06, 2010)  Solo business owners often find it difficult to say what they do in one breath. However, condensing your service into an easy-to-understand statement is critical. We've all heard the idea of the 30 second elevator speech, but I'd like to take that a bit further and boil it down to 2 simple statements you can speak in less than 10 seconds without rushing. Not only does this give you an .. (Solo Professionals)

Marketing Basics: Start with “Who am I?”

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 Rosey Dow (March 14, 2010)  In my Prospect Profiling training, I often say, “Who you truly are is the key to your branding and your marketing. ” That sounds so simple, almost like a truism. But what I’ve found is that some business owners feel resistance when I say those words. So today, I hope you’ll excuse me if my article gets a bit more personal. Here's my follow up: Does delving .. (Solo Professionals)

Distill your market until it becomes a 98-proof mesmerizing micro-niche

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 Rosey Dow (March 06, 2010)  Having a tight focus on your niche is critical to your success. That’s Marketing 101. But how close does the spotlight have to be? This is a question that puzzles most solo entrepreneurs. Somehow we get the idea that the wider the net, the more fish we will catch. However intuitive that might feel, the results show that the opposite is true. The tighter your focus, the more impact . (Solo Professionals)

Know Your Prospect: The Mantra of Every Successful Solopreneur

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 Rosey Dow (February 14, 2010)  Are you like me, spending thousands on sales and marketing training over the past few years? If you are serious about your business, you have invested that and more. But if you’re like me, you’ve left those classes, seminars, and even mastermind groups feeling like some critical element is missing. You have binders filled with formulas and sales scripts, enough to line a .. (Solo Professionals)

What is Your Prospect's Profile? The Answer will Explode Your Solo Business

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 Rosey Dow (February 04, 2010)  Do you feel like your marketing is aimed at a moving target? That's the same way FBI profiler John Douglas felt when he was on the trail of an elusive suspect. He found the answer and nailed the guy. So can you. The good news is profiling your prospect is easier than you might think. First of all, your prospects are people with personalities, roles, and needs. We all have. Once you .. (Solo Professionals)

Marketing: How to Get Real in your Copy Writing

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 Rosey Dow (January 31, 2010)  Copy writing Key #1: Know who you are Knowing who you are seems so basic, but yet so many of us have only a generalized idea of who we really are from the inside to the outside. Several factors have a dramatic effect on our idea of who we are: society’s restraints, the words our parents and peers have used to describe us, and even our own expectations of who we should be. All .. (Solo Professionals)

Medical Coding Services And Physicians Prepare Now For Change To ICD-10

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 Jeff Roh (December 31, 2009)  By now you have probably heard that the required switch to using ICD-10 codes for claims filing has been delayed by a few years until October 2013. That may be good news for now, but you may want to consider how your practice will implement the changes now. And what do these changes mean to you anyway? First, some background. . . as you know, medical insurance companies do not pay for .. (Solo Professionals)

Get Rich Quick in Software Development

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 Jamie Hunter (January 19, 2009)  Do you want to get rich quick? Do you want to tap huge revenue from one of the fastest growing businesses in the world? Then you need to invest little and make millions of cash in developing Software from small, medium, and large corporations and businesses. Software development is projected to have at least 12% annual growth in the world and by the year 2012 it is expected that more .. (Solo Professionals)

5 Golden Rules of Mystery Shopping

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 Jim McDowell (January 18, 2009)  Each mystery shop is its own entity. No matter how alike they are, they are also all different. There are some basic rules and this is what will be dealt with in this short article. The five golden rues of mystery shopping are: Dress inconspicuous Go alone Finish shop Maintain anonymity Wear a watch Dress inconspicuous: You need to blend in. Do not bring any attention to yourself. .. (Solo Professionals)

Take Control of Your Destiny Or Someone Else Will

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 J. Giacoma (December 23, 2008)  As free Americans we pride ourselves on our independence and on our ability to control our lives as we see fit. For many people it is this aspect of living that is most important-the ability to control one's own destiny. Control however may not be as clear-cut as one would think. We all make a myriad of decisions on a daily basis. What we will wear, what we will eat, where we will go, .. (Solo Professionals)

Reviewing Contracts Thoroughly - Advice From Service Professionals

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 James Cochran (December 22, 2008)  Being self-employed can be one of the most lucrative and satisfying careers available, but it requires due diligence on the part of the independent professional. Whether working in information technology, entertainment or business consulting, it's increasingly important not only to have an employment contract in place, but also completely understand all of the fine print within the .. (Solo Professionals)

Let the Elderly Pay Your Bills by Delivering Good Service!

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 Samuel Austin (November 14, 2008)  How many elderly people live in your neighborhood? How many live within a fifty mile radius of you? Most elderly people do not have the means of getting out on a regular basis to do simple things like going to the market and shopping for personal needs. If you need to make some fast money, why not take advantage of the elderly. No I do not mean break into their house and steal their .. (Solo Professionals)

Making Money Without Robbing a Bank

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 Samuel Austin (November 12, 2008)  he quickest way out there to make money is to rob a bank. You will need no start up money to do this. You will not have to pay anyone to help you do it, just find a friend that needs money as bad as you do to drive the get away car and you will be well on your way to making the money that you crave. While robbing a bank is most defiantly the fastest and the easiest way to make money it .. (Solo Professionals)

Envelope Stuffing Fact Or Fiction

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 Samuel Austin (November 12, 2008)  With the holidays right around the corner, there are companies all over the world that are going crazy trying to find people that want to earn money mailing out their advertisements. Mailing out these fliers can be a full time job for the right candidate. If you want to make thousands and thousands of dollars a week sitting at home and simply stuffing envelopes, than this is the perfect . (Solo Professionals)

Resistance With Tips Booklets Not Always About Price

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 Paulette Ensign (November 12, 2008)  It can be easy to immediately think that many prospective clients hesitate in purchasing tips booklets in bulk, or anything else you're presenting to them, because of budgetary issues. Yes, sometimes that's true. However, it's not always the case. Sometimes their resistance is based in something else, even when they like your booklet and see uses for it in their life. Someone mentioned . (Solo Professionals)

What Will You Do For $50,000 Earn Easy Money House Sitting

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 Richard Essex (November 10, 2008)  Fear is one of the largest motivators for people to take action. It has been said that people will do MORE to avoid losing 50,000 than they will do to gain 50,000. You work hard to earn a living and save up the money to purchase a home. You also work hard to fill that home with your belongings. For many people, this home represents 90% or more of everything they own, not including the .. (Solo Professionals)

Freelance Writers - Create the Income You Really Want From Your Freelance Writing Career!

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 Suzanne Lieurance (October 22, 2008)  Both the good news and the bad news about a full-time freelance writing career is that your income is really all up to you! For some writers - like me - that's exciting! For others - it's scary! But it shouldn't be. Try to think of it this way. You can create the income you really want. You just have to stay focused and look at each day as another day full of opportunities to generate .. (Solo Professionals)

Freelance Writers - To Be Successful, You Must Treat Writing Like a Job!

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 Suzanne Lieurance (October 22, 2008)  Treat writing as the J-O-B that is it (or you want it to be). Yes, writing is your job. It is the way you make an income. As such, you need to treat it as the job that it is. That means setting aside regular time each day to write and promote your business. For those of us who can write full-time, creating a writing schedule is a bit easier than it is for those writers who still .. (Solo Professionals)

Advertorial? Can it Help Your Small Business As a Solo Entrepreneur?

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 Gregory Burrus (September 23, 2008)  So what's an advertorial? Well piecing together one vendors’ description of the same name - An advertorial is an advertisement designed to simulate editorial content, while at the same time offering valid information to your prospective clients. What is the basic definition of the word advertorial? When you break the word advertorial down per Merriam Webster - Advertorial .. (Solo Professionals)

What Freelance Pricing Model Works Best?

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 Trish Lambert (September 22, 2008)  I get asked a lot about the best way to price services. Hourly? Retainer? Fixed price? I have done all three, and I prefer firm fixed pricing if the scope of the work allows for that. It keeps the client from focusing on my hourly rate and wondering if I'm really worth it (!), and gives me the incentive to do the job in an optimum amount of time (in other words, it gives me more .. (Solo Professionals)

Retail and Restaurant Secret Shopping

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 Kamyar Shah (September 22, 2008)  Whenever we sit to discuss a way to earn some money in our spare time we think of joining a secret shopping company . Yes, it has become a great way to earn while having some fun. You get to shop and dine out and still get paid though not much but enough to compensate you for utilizing your spare time. You get paid as you are actually serving a number of industries with the various .. (Solo Professionals)

Is Automation Good For Your Small Service Business Or Bad For Your Small Service Business?

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 Gregory Burrus (September 21, 2008)  Automation for the service-based business may seem contrary to the mission of your company, to directly and humanly serve the needs of your client in a way that significantly impacts his or her life. When we consider automation for our small business, what we don't want to do is alienate our customers. We are probably all too painfully familiar with the automated response answering .. (Solo Professionals)

How to Start a Freelance Writing Career in 24 Hours Or Less For $0

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 Yuwanda Black (September 16, 2008)  If you want to start a freelance writing career, it's as simple as sitting down and taking the steps listed below. You can literally do everything in 24 hours or less - and it won't cost you a cent. The only thing it costs is time - sweat equity. If you want to start a freelance writing career, following is a three-step plan of action to get you there. By tomorrow, you can officially .. (Solo Professionals)

Freelance Writers - How to Create Job Security in a Global Economy

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 Yuwanda Black (September 15, 2008)  All around us, markets are reeling. The recent troubles at Merrill Lynch, Lehman Brothers and AIG are symptoms of a larger problem - ie, the lack of job security. Lehman Brothers is a 158-year-old firm that recently filed for Chapter 11 Bankruptcy. Merrill Lynch, a Wall Street giant of a firm, is being sold to Bank of America for a reported $50 billion. AIG, the largest insurer in the .. (Solo Professionals)

Starting a Mary Kay Business

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 Edward Dean (September 15, 2008)  Starting a Mary Kay business is extremely easy, and can be an incredibly lucrative endeavor. The very first thing you would need to do would be to contact your friendly, local Mary Kay representative. This person can be found easily by logging onto the Mary Kay website - the site has a ‘Beauty Consultant’ locator that will find you the Mary Kay Representative in your area. .. (Solo Professionals)

What to Know About Mystery Shopping

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 Kamyar Shah (September 14, 2008)  Mystery shopping is a process where companies engaged by the businesses conduct a process of evaluation to determine the health of the business. These shoppers are sent in by the agencies to pose as real shoppers and do all of the activities that are normally done by the regular shoppers. Sometimes there are specific instructions to these shoppers for giving special attention to some .. (Solo Professionals)

Importance of Mystery Secret Shoppers

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 Kamyar Shah (September 14, 2008)  Who are the mystery secret shoppers ? They are ordinary people who go for shopping or visit a restaurant or even a spa or a bank to get some service. The only thing that they are unique in is the fact that all these visits are on purpose. The purpose is not a regular one like withdrawing money from a bank or getting some household articles from a grocery store. These are the regular .. (Solo Professionals)

The Importance of a Secret Shopper

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 Kamyar Shah (September 14, 2008)  How important is a secret shopper to a business where customer satisfaction holds the key? This is a question that is often asked when the advertisements asking for the shoppers to register flood the internet. Moreover, the profession is one where you get paid for shopping and also for throwing tantrums at the store or a restaurant. It is quite baffling for the common man to understand .. (Solo Professionals)

To Be Or Not to Be a Shadow Shopper

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 Kamyar Shah (September 14, 2008)  When a company wants to gather information on the state of customer happiness and how its stores are running they employ a shadow shopper . It is not only helpful for the companies but also helps many people to earn some extra money while working in their spare time. These shoppers give a feedback to the company on the level of customer satisfaction, their likes and dislikes and where .. (Solo Professionals)

Fraudulent Secret Shopper Organizations

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 Kamyar Shah (September 14, 2008)  The secret shopper assignments are very lucrative and are offered in plenty, but there are many scams involved in the process of recruitment and so on. These fraudulent activities prove to be expensive loses for the candidates. As in all other fields, the fraudsters deceive those candidates who are naïve and easily fall prey to their bait. These fake organizations put attractive .. (Solo Professionals)

So You Want To Become A Mystery Shopper

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 Gail Sterner (September 11, 2008)  I am a mystery shopper. I did not plan on becoming a mystery shopper, I fell into mystery shopping. It all started when my daughter wrote an eguide: Become a Mystery Shopper. She asked me to help her set up a web site, and I offered to read the eguide. I knew she had been doing mystery shopping but I did not know much about the mystery shopper job opportunities. After reading the .. (Solo Professionals)

Get Paid to Shop A Great Incentive For Shoppers

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 Kevin Jonny Smith (September 03, 2008)  Get paid to shop is what women can only dream of. Not anymore. This is true as there are real opportunities for you to get paid to shop. Internet it the medium behind this revolutionizing concept. You not only enjoy shopping without stepping out of house but also earn points and rewards for it. Usually you get paid to shop after you visit a shop and make a careful observation of the .. (Solo Professionals)

Secret Shopping Service For the Business

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 Kamyar Shah (September 03, 2008)  If a business house has a strong desire to succeed in the highly competitive world of today, producing high quality products and advertising well is not enough for them. It should also know how to draw buyers, retain old buyers and win the trust of these buyers. The buyers are major players in deciding the fate of a business and hence it is of utmost importance for any business house to . (Solo Professionals)




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