LOS ANGELES, CALIFORNIA - Marketing is one of the most important aspects of growing a business, regardless of its size. These efforts must be well supported with effective marketing materials that not only lure in customers, but also grow the business’ brand.
One Los Angeles color printing company advises businsses to combine marketing materials to reach a variety of targeted audiences.
"Businesses need to market to specific audiences with a clear focus on what it is they do well and differently than the competition, " said Robert Mirzakhanian, president and founder of Mir Print, a company offering calendar printing service, realtor printing service and club card printing service. “Businesses that do not incorporate strong messages on creative materials will often find their materials diluted or lost in the shuffle of their competitors. "
Today, marketing strategies can be diverse and are no longer restricted to one medium; engage the customer by combining materials for a more creative distribution.
Only but a small handful of business owners recognize that business cards are not obsolete. They are a valuable tool as they ensure current and prospective clients have the most up-to-date contact information for the business. These cards are often the first impression customers will have of the business, so utilize the services of a printing company to help create impressive and one-of-a-kind business cards.
All types of information from a company, whether large or small, could not be regarded as official unless written on letterhead. They should follow the same design scheme as other marketing materials and include a logo, a return address and a telephone number.
Creating a brochure for a business is a lot like creating a logo in the sense that it represents the business. Readers should walk away from a brochure with a good idea of what the business provides without feeling overwhelmed with information.
In today's high tech environment, postcards still play an important role in marketing a business. They are perfect for prospective and current customers as they are inexpensive and come in a variety of sizes, finishes and colors. Postcards can also offer more mileage because they can be mailed out, passed out or left of a counter for people to take.
Businesses are continually looking for fresh and exciting ways to get their message out. Door hangers are a cost-effective way to get the target audience to take notice of the marketing message because they require interaction. The material must be physically removed from the doorknob which forces customers to take notice. All a business has to know is where their target audience lives and them place them on doors around the neighborhood to let customers know this is an area they service.
Posters are attractive, they draw attention and they can be used for many purposes to promote special events or new products. Businesses that depend on walk-in customers can place posters in high-traffic areas for greater visibility. Be sure to give enough information, but do not overwhelm them as they may forget the purpose of the poster.
Get creative with marketing campaigns, employ new strategies and decide what type of collateral the target audience will respond to.
"Do not limit marketing materials to business cards and letterheads, " said Mirzakhanian. “Effective marketing campaigns are timely and address the customers needs, so change out the materials and try a new strategy when an open house or a new product comes along. But make sure the messages are specific and that the new materials are in line with the brand's identity. “
About Mir Print & Graphics
Mir Print & Graphics is a one-stop print shop located in the heart of Canoga Park, CA. Since opening their doors in 1997, Mir Print has grown into a leader among printing companies by continually adapting to new technologies and keeping costs low. They can handle print design, direct mail, and display and promotional products such as brochures, business cards, CD covers and inlays, booklets, flyers and postcards. They save clients time, stress and money by handling all aspects of the print production process. Their success is built on their ability to deliver exceptional customer service.
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