The Universal Funnel Law #2:Every business needs prospects. A marketing plan is a proven way to reach and begin to develop relationships with future clients.
All businesses including independent contractors, SOHO, entrepreneurs, small business owners and those very large Fortune 1000 corporations have the same basic need – someone interested in buying their products or services
Universal Funnel Law #2 addresses that need because every business needs prospects. A marketing plan is a proven way to reach and begin to develop relationships with those prospects and hopefully future clients.
Without prospects and a plan to capture those prospects, businesses waste precious resources and lose numerous opportunities to double their business results. Marketing plans are simple to the very complex depending upon the organization. However, every marketing plan no matter its size or complexity must evolve from the Strategic Business Plan. Marketing plans begin with an analysis or assessment of the current market conditions. This analysis looks at the external factors including customers, competition, geographic location and the inherent strengths of the organization. After completion of the analysis, a plan is formulated using this information as well as additional data.
Success marketing plans are full of rich quantitative information. These measurable benchmarks are the result of a substantial mix of activity including:
- Business cards
- Cases studies
- Media sources e. g. newspapers, radio, etc.
- Press releases
- Speaking engagements
If you truly wish to double your business, then look to Universal Funnel Law #2 to ensure that you will continue to have not only a concentrated stream of interested prospects, but highly qualified prospects that YOU truly want.
(Read the #1 Universal Funnel Law at http://ezinearticles.com/?id=86937)
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