# Do You Have Enough Clients to Survive?

Visitors: 390
 Currently 0/512345

When your business is offering a service, you have to determine how many clients you'll need in order to reach your goals. In the beginning, you needn’t have a group of ready-made clients, but it helps if you have a good network of people whom you can approach, asking them to become clients.

Start by making a list of your current clients, including clients to whom you give free services. From this list, estimate how many would be willing to pay for your product or service (versus getting it for free). Consider how many of these people can afford to pay, if that is an issue among your client base. Also, ask yourself if any of your current clients are “repeat" clients, meaning they have hired you more than once in the past year or two.

The next step is to determine how much money you need to make. Take a look at all your living expenses and decide if your business is intended to support your financial needs completely, or if you will get another job to support you while your business is growing. Determine your fees and do the math to figure out how many clients/sessions you have to do per year (or how many products you have to sell) to make your living expenses.

For example, say that you are a Piano Teacher, and need a total income of \$50,000 per year (\$35,000 profit per year after taxes and expenses). If you are going to charge \$60 per hour, you'll need to do about 833 hours per year. This is equivalent to 69 hours per month, or 17 hours per week, or 3-4 hours per day (using a 5-day work week). If that's too many hours per day, you will either need to increase your prices, or lower your expectations of total revenue. If that hourly fee is higher than your competitors', you'll have to re-think your hourly fee AND the number of billable hours you have. (You can do this same math if you sell products instead of services. )

So let's say you need 833 hours per year to live comfortably. Does that mean you have to find 833 individual clients? No, not really. Depending on your profession, you will have a certain number of repeat clients who may come to you once a week, once a month, or once every six months. If you have really good marketing, you can increase this number of repeat clients because you will remind them that you exist with mailings and phone calls. Remember, it's cheaper to market to existing clients than to new, prospective clients.

Take the time to do the math. Figure out how much work you have to do in order to live the life you want.

Karyn Greenstreet is a self-employment expert and small business coach. She shares tips, techniques and strategies with self-employed people to maintain motivation, stay focused, prioritize tasks, and increase revenue and profits. Visit her website at http://www.PassionForBusiness.com

(598)

 Rate this Article: Currently 0.00/512345

How To Survive An Average IQ
Rated 4 / 5
ArticleSlash

Related Articles:

### Reel in New Clients and Keep Your Current Clients Mesmerized With Every Email ..

by: Heidi Saeter (May 15, 2007)

### Functional Advertising - From Clients' Lips To Clients' Ears

by: Tina Rinaudo (August 21, 2007)

### Clients and Potential Clients - When Should We Say, "No?"

by: Chris King (December 18, 2005)

### How to Survive with A's

by: Sarah Bellham (March 18, 2005)
(Reference and Education/College University)

### How to Survive This Economy

by: Marie Northrup (October 09, 2008)
(News/Economics)

by: Kathy Gulrich (March 17, 2005)

### How to Survive a Breakup

by: Emily Baxter (July 14, 2008)
(Relationships/Conflict)

by: Markku Saastamoinen (September 30, 2005)

### You Can Survive in the Desert If You Know Where to Look

by: Jerry Slack (June 18, 2008)
(Reference and Education/Nature)

### How To Survive An Average IQ

by: Thomas Drummond (July 02, 2007)
(Reference and Education)

← Translate