Turn Off, Tune Out, & Sell More!

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It’s smarter to work harder.

Let me repeat that. It’s smarter to work harder.

If this clashes with the lazybones idea of selling, so be it. Being lazy has never earned a dime for me, but hard work has always paid off.

So, where did we get this counter-work ethic, this idea that we can rest-for-success? That there is an inescapable choice between working hard, and working “smart?”

I have a hunch. It’s probably from the same glitz and glamour factory that narcotizes people, knocking them on their butts, on average, for 4-7 hours every day.

It’s from TV and other popular media.

TV and movies show us a prettified world of ease, comfort, style, and sensuality. The overarching message of these media isn’t that sex sells or violence works. Sex and violence are only the means.

The end, what media are really promoting, is passivity.

Media make us reactive, according to the recently departed observer, Dr. George Gerbner, also former Dean of The Annenberg School of Communications at the University of Pennsylvania. He made a career of studying the impact of TV viewing.

If you want to drain your motivation, chip away at your work ethic, erode your discipline, be a consumer, and watch TV. Not only will it prevent you from doing other things, it will perpetuate the myth that everything should be easy.

If you want to be a producer, try producing better TV and better movies. We’ve all had decades of exposure to the formats, so why can’t we at least replicate them, if not improve upon them?

(My dad, a career salesman, actually did this. He produced TV and radio talk shows. One day, he just decided to do it!)

Try turning off the TV. I think you’ll find you’ll recover incredible energy, and your career will soar.

It has worked for me!

Dr. Gary S. Goodman © 2005

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. A frequent guest on radio and television, worldwide, Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. Gary is headquartered in Glendale, California. He can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.


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