Anatomy of Sales Copy

Visitors: 401

Effective Sales Copy Speaks in Terms of the Customer

Your company is fantastic, innovative, and cutting edge. The founders are revolutionary thinkers, brilliant, and value customer service. You service is fast, accurate, and reliable. Excellent. But what’s in it for me?

Effective sales copy focuses entirely on how your product will bring value to the customer. If your service is accurate, how does that directly benefit the consumer? The simpler it is for the reader to associate your features with their needs, the more effective the copy.


Our handheld device gives you instant, accurate results.


Close 50% more on-site sales on with instant, access to you company’s database through your handheld. Accurate pricing information ensures that you will never forfeit any part of your commissions again.

Powerful Sales Copy Uses Action Verbs and Present Tense

Exciting, energetic people draw a crowd. The underlying tone of your writing leads potential clients to draw conlusions about how you might respond to their needs. When your text that exudes a sense of action and confidence, they will associate you with the same. Breathe life, excitment, and energy into your sales copy by speaking in the present tense and using attention-grabbing action verbs.


The Realtor Team has sold more than 900 homes and has been serving San Diego for 15 years


Families choose The Realtor Team time and again to negotiate the best housing deals in San Diego.

Startling Sales Copy Avoids the Passive Voice

Words such as: “is, am, are, was, and were" shirk ownership of actions and lead to dull writing. Bold sales copy attaches ownership to actions.


More than 2 billion employee development training videos were purchased in 2005.


Companies valuing employee development consumed more than 2 billion training videos in 2005 alone.

Successful Sales Copy Speaks in Terms of Benefits

One of the most common mistakes in sales and sales writing is the tendency to speak in terms of features rather than benefits. A feature is an attitribute of a product or service, such as a sheer fabric or “24-hour customer service. " A benefit is the result or perceived result of possessing the feature.


This stunning handheld PDA includes an automatic grammar and spell checker.


Eliminate the embarrassment of sending your client a jarbled email from you PDA. With the X287's automatic grammar and spell checker, you will deliver a clear, confident message everytime.

Start by developing a features and benefits list. Create 2 columns on a piece of paper and title one column “Features” and the other “Benefits. ” For every feature you list about your product or service, devise at least one corresponding benefit. Sound simple enough, but this exercise can prove extremely frustrating! Nevertheless, once complete, you have the heart of incredibly effective sales copy.

Need help developing a crystal clear message? Visit and send me an email at christine.

Let's work together to bring your project to life!


Article Source:

Rate this Article:
Pulling Sales with Your Ad Copy
Rated 4 / 5
based on 5 votes

Related Articles:

The Anatomy of a Sales Letter

by: Keith Thirgood(August 28, 2004)

How to Sell Your Own E Book Using Killer Sales Copy Sales Letter Techniques You .

by: Mark Brock(July 28, 2008)
(Internet and Businesses Online/E Books)

Anatomy of the Most Perfect Sales Letter On Earth

by: Martin Thomas(April 26, 2008)

Which One Of These "Incidental" Yet Sales-Killing Mistakes Are You ..

by: Craig Garber(December 01, 2005)
(Business/Marketing Direct)

Sales Copy Tips

by: Adam Waxler(February 27, 2005)

How to Get Your Sales Copy Read

by: Andre Thomas(September 14, 2008)
(Writing and Speaking/Copywriting)

How To Get To The Point In Your Sales Copy

by: Craig Garber(November 05, 2005)

All Writing is Sales Copy

by: Charles Steed(June 22, 2008)
(Writing and Speaking/Writing Articles)

How to Use Testimonials in Your Sales Copy

by: Scott Brooks(May 08, 2008)
(Writing and Speaking/Copywriting)

Pulling Sales with Your Ad Copy

by: Elizabeth McGee(April 28, 2005)
(Writing and Speaking/Copywriting)