The art and ways of selling has been dynamic and changes with time and demand. Back in the olden days selling was done at a very basic level and not much effort was required to sell. With time and innovation selling has come a long way and people are having to develop more creative ways of selling as the consumer is more aware than ever before and due to stiff competition in the market. Therefore how to win the trust of the consumer and get sales?
There is a new concept in the market which has dominated the world by storm. It's known as “Emotional Marketing". Like the name suggests it's all about emotions and how to capture emotional trust from the customer and not only get sales but build a healthy relationship with the customer in the long term. Now you might wonder what it involves. Well it's not as simple as it sounds.
First get the targeted customers - This is the very first step in any form of marketing. You want to market the right products to the right group of consumers. You can never sell televisions at a sports shop. Therefore you need to target the right group of customers this is the very first step.
Convince them that you have what they want - This is the most vital step of all. You need to create trust in the consumers mind that you have what he needs. Make it 100% sure to them that what they are looking for would not be found anywhere else.
Talk like a friend and not a salesman - Another point to be considered here is to talk to the customer like a friend and not a sales man. People often talk to the customer in a very professional manner. It makes the customer feel somewhat inferior and uncomfortable. Get into off topic conversations as if selling is not your top priority. Not only would this get you massive sales but also build a healthy relationship with the customer thereby getting you recurring sales and income.
Learn to give to get - The best way to get customers coming back to you again and again is to give them free giveaways. A point to be noted here is to give them free stuff with surprise. Some companies have banners of free giveaways. You do not need to have any thing like that. Let the customer know that you do not have any special offers but you are just giving free stuff to them out of your own personal will. This makes the customer feel more special and keep them coming back to you.