One of the challenges that often come up after opening a dollar store can be how to increase store sales. While there are many ways to accomplish this, most cost money. Before starting to spend money on marketing examine your daily operations for opportunities. You will find that changes to some of the basic day to day activities can result in higher store sales.
Start by examining the methods you use for stocking merchandise. Be sure that you are maximizing sales while minimizing the labor required to achieve those sales. When opening a dollar store proper stocking can result in the addition hundreds and even thousands of dollars to store sales.
Part of the initial work required in opening a dollar store is to establish guidelines for key activities. That includes stock work. Identify, establish and train employees to documented merchandise stocking guidelines and expectations. Those guidelines should include striping of merchandise that is on display, merchandise lay-out and placement within departments (Color, Design, Like-Merchandise, etc), over-stock inventory storage, the elimination of back-room merchandise, merchandise receiving procedures, and speed of stock work expectations. Employees should be expected to adhere to the guidelines.
Utilize all end caps and aisles to their fullest potential. Never allow empty or even partially-empty areas to exist. This represents lost revenue to your store. When opening a dollar store it is important to always have end caps and aisles fully stocked. It is also important that the merchandise be properly displayed.
Create over-stock areas through-out the store as a part of opening a dollar store. These are simply shelves across the top of all fixtures on the sales floor. This creates an opportunity to reduce stockroom merchandise AND to create a more fully-stocked appearance in your store. Using over-stock areas on the sales floor will increase sales, especially when the merchandise is properly displayed.
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