Part one of this article is available at www.bookcoaching.com/freearticles/article-31.shtml .
Have you wasted valuable time and money on promotion that doesn't work? Have your announcements and news releases been ignored? Have you been too quiet about getting the word out how your product or service will help solve people's problems?
Most of us are passionate about our work. We put a lot into coaching training; we know that we want to help others to create a better life or business. If only people would just know that we are the right choice.
The message? Be willing to put consistent time, passion and creativity into ongoing promotion that works. Think of your Online audience, other small business people, who want and need your expertise, how to's, and wisdom. Write articles your audience want and watch your Web site contacts skyrocket.
Follow these ten promotion steps to bring new clients and sales:
6. Write how-to articles and submit to opt-in (no spam) ezines.
When you subscribe and submit to ten of these, your message will go out to 15,000 or more online business people and others who want your free information. Each article should be 100-800 words. Include your powerful “signature box" that includes your business name, your benefit statement, your email, web site URL, and a free offer such as your ezine or ebook to attract your readers to your Web site.
Submitting articles is free and it attracts your target market straight to your Web site.
7. Submit one or two articles each week.
Have 10 well-edited articles ready to submit to opt-in ezines and the 12-targeted Web sites. Then be consistent in submitting. To submit to Web sites you need to include your article description, its category, your Web site key words, and an autoresponder link. This one technique will boost your Web site URL into the top ten listed for all the top search engines. This is the best way to optimize your search engine placement, and it doesn't cost a dime.
8. Organize your email lists and articles. .
Start a folder called “Email Lists. " Within this name one file “Web sites to submit articles to. " and “ePublishers-Opt-in “
Delegate this to your computer assistant to get your promotion campaigns running smoothly. If you don't keep track of your promotion contacts, you will not be able to follow up, be known as the expert in your field, attract targeted web visitors, stand at # one in the top search engines, or sell enough products and services to take that desired vacation to that Caribbean island.
9. Organize your articles.
You will also want a folder called, “Articles to Submit. " Within this folder place your finished articles as files with the date you send them at the top. Then you know which ezines and sites already have them, so you don't resend the same ones.
10. Realize how valuable it is to delegate.
While it may take you a few hours or so to learn this technique, know that when you delegate some of the work to an in-office assistant, you will get more than ten-fold the results! In the beginning I spent $100 a month on my assistant. When I spend up to $200 a month, my Web sales increase to over $4000. That's a pretty good return.
Remember, your prospective clients or customers who visit top sites are looking for information first. They will appreciate your articles, may even pass them on to friends and associates. Many will eventually order a book or consult with you. Web sites want your information. These steps lead to what looks like a marriage made in cyber heaven.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast, " and “How to Market your Business on the Internet, " she offers free help through her 2 monthly ezines, The Book Coach Says. . . and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com