Improve Your Sales Skills, By Observing Lawyers


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If you know your strengths and weaknesses in personal productivity (also available at ezinearticles) you also know what to do about it. This is not about choosing to improve your weaknesses rather than your strengths, but about learning how others “manage”.

Lawyers are not born salesmen I assume, yet how do they manage? How do they get there? You can win a case only by stake heavily on sales.

Who could ever image that lawyers are the best salesman in the world, probably without knowing it (?). Bye the way, I’m not a lawyer. I’m just an observer:

First of all they are always dressed well. Fine suits, quality, knowing that it is the form that defines much of the content.

Words matter. Probably in no other area this is a reality. They do not use words as they come by, but have a well prepared plea in which every nuance counts. A simple detail could mean all the difference.

Preparation. You will not win any case by not being totally prepared. You should know all the details. And they do.

Client focus. Ask a lawyer what he or she thinks CRM (Client Relationship Management) is all about. They will tell you as no other. Before even starting to think about filling in a case, they have made a profound profile of the client. They know more about their client any other salesman ever will.

Having said this, what could we learn from this? I think most of all that sales is not about products or services.

© 2005 Hans Bool

Hans Bool is the founder of Astor White a traditional consulting company that offers online management advice. Astor Online solves issues in hours what normally would take days. You can apply for a free demo account


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