Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects


Visitors: 360

A “Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly.

Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.

Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action.

Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system.

Three Types of Calls TO Action


-Please forward to your interested colleagues

-Your feedback would be appreciated!

-Please reply and let me know what you think

-If you find this valuable, please pass it on to someone you care about

Provide Value

-For free e-book

-To register for my free e-program…

-Visit my web site for

-To schedule a complimentary sample session

-For free assessment

-Subscribe to my free monthly newsletter

-Listen to free audio program

-For your free copy of “5 Steps To Success”

Toward Closing

-Register by … to qualify for early bird rate

-Bring a friend for 50% discount

-100% satisfaction guaranteed

-Let me show you how…

-For more information…

-Contact me and start your new life now!

When a prospect acts on any of the above, they are interacting with you and become a warmer lead.

The three types of calls to action have different purposes and timing, and your marketing efforts should include a combination.

What can you invite your prospective clients to do, what can you offer them, that they would be likely to act upon, that would build your relationship with them?

California-based Licensed Marriage and Family Therapist and Relationship Coach, David is founder and CEO of Relationship Coaching and BuildingYourIdeal, and the author of How To Build Your Ideal Practice In 90 Days and the How to Get Clients Toolkit. You can visit his website at and subscribe to the free monthly Getting Clients Newsletter, and get access to our f'ree monthly Practice Building tele-seminar, and 3 other great bonuses.


Article Source:

Rate this Article: 
The Five Step Formula For Getting Prospects to Call You
Rated 4 / 5
based on 5 votes

Related Articles:

Create a Compelling Call to Action

by: Kaitlyn C Miller (August 14, 2008) 
(Business/Marketing Direct)

Article Resource Box How to Create Strong Call to Action

by: Hendry Lee (July 02, 2008) 
(Writing and Speaking/Article Marketing)

Private Practice Building - 8 Online Stages To Overcome When Building Your ..

by: Rory F. Stern, PsyD (August 13, 2007) 

Building A Practice On Purpose Series Part #1 - Blueprint For Building A ..

by: Brad Swift (November 07, 2005) 

Targeted MLM Leads: You Best Chance At New Prospects

by: Daegan Smith (May 15, 2005) 
(Home Based Business/Network Marketing)

How To Generate Targeted Prospects To Your Home Business!

by: Joe Okoro (January 18, 2008) 
(Home Based Business)

How to Get Prospects to Return Your Call

by: Tom Richard (September 28, 2005) 
(Business/Sales Training)

Online Home Business Ideas To Generate Targeted Prospects

by: Cynthia Minnaar (February 27, 2007) 
(Internet and Businesses Online)

Attracting Targeted Prospects to Your Home Business is the Key to Success

by: Melissa Sanford (June 27, 2008) 
(Home Based Business)

The Five Step Formula For Getting Prospects to Call You

by: David Frey (May 03, 2005)